It looks like a mystical ad that would have appeared in the early aughts and I like it. It's a great departure from the austere Willy.. there is so much emotion here. It's a world of its own.
I love it ! Mostly because it really reminds me of Blade Runner aesthetic. Willy is really a good photographer when the mood is quite dark and moody like the Jil Sander S/S 2012 campaign.
Luca Lemaire is such a terrific model, he embodies the brand perfectly. The images couldn't be any more eye catching or haunting, if your gonna shamelessly catter to hypebeasts better gives us a campaign to make up for it.
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