And that is really what i don't understand about this new strategy they are trying to go for. Burberry by Bailey when it was the hottest brand was great at being luxury and contemporary at the same time and before everybody. What was great about Burberry is that you really felt like Prorsum, Brit and London were handled with the same level of integrity. It was really a brand where you could have bought a cheaper easy piece like a printed sweater from the Brit with a pair of pants from the London and a coat from the Prorsum. It was very clever and i think that the youth at the time responded to that. People who were buying the Brit line weren't buying "the cheaper version of the runway". He tried to introduce precious fabrics to Burberry but as you said i don't think preciousness work for a brand so attached to an idea of practicality. Burberry sells clothes and is known for outerwear, people want luxury in a "well made" sense of the word not the preciousness. This is something that Riccardo will have to take into consideration. I think that Riccardo can do it well if he doesn't make it all about himself. Givenchy really became about himself and got lost in the end. I think he has to handle it as a job where he has to follow a certain feel much like what Phoebe did with Chloé as opposed to Celine. He is working for a brand now, he doesn't have to revive something. I hope he gets it. He went to St Martins school so i think he knows about that english spirit. Maybe now, people in London will have more respect for big brands now.