Rihanna Launching "Fenty" Luxury Brand With LVMH

Discussion in 'Designers and Collections' started by tatouejeremie, Jan 17, 2019.

  1. tatouejeremie

    tatouejeremie Active Member

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    wwd.com
     
  2. dodencebt

    dodencebt Well-Known Member

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    Woah. :shock: I mean, a singer-turned-designer is nothing new - we have the critical success of Victoria Beckham's brand and the commercial success of Kanye's Yeezy as proof - and if it's good, I'm not going to hate on it but this sounds like a big investment (especially when you put it into perspective in terms of who makes up the LVMH portfolio) and a huge leap for Rihanna. A full-on luxury brand is no joke. I hope she's talented enough for it and I also hope she knows what she's getting herself into.
     
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  3. grimm

    grimm Member

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    She also has a new album out this year. How can she manage to promote that, her beauty line and a new fashion line. With all the commitments that entails. Something is bound to suffer.
     
  4. Benn98

    Benn98 Well-Known Member

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    Oh God! What a joke. She just sued her dad the other day for fraudulent use of the Fenty name, which is his surname. Probably in anticipation of this news.
    I don't understand LVMH. You run your mouth over a legitimate designer and established brand like Marc Jacobs and how bad he's doing, but prop up a celebrity to start a fashion brand? Why not clean up that house first before throwing money elsewhere?

    We'll be up to our elbows with her on magazine covers soon.
     
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  5. Melancholybaby

    Melancholybaby Well-Known Member

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    Fendi and Fenty under the same conglomerate? Hilarious misunderstandings will ensue. :lol:
     
  6. entten

    entten Member

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    sad news......its all about the coins..but thats the time we are living in. i like her. not for her voice or music though, shes cool sexy and she loves fashion. but the thing with her father really turned me off. my mind will stay open to this, but a gut feeling says that the collection I will see will make me mehh and rolling eyes. I hope it will not be the same outcome as her fenty runway collections. but who knows maybe something groundbreaking, amazing will come out of her.......
     
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  7. Benn98

    Benn98 Well-Known Member

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    Thank you!

    I'm assuming they'll consult her and make sure the collection is solid before it sees the light of day. Does Fenty have an aesthetic? I'm not up to snuff with all their collections. Some were a cluttered nightmare, the type of stuff that will look good on her and her alone. Whether the brand or her following is sustainable, I don't know. I mean, it could easily be another L.A.M.B. or JLO by Jennifer Lopez, only this time one of fashion's biggest conglomerate will have their name attached to it. At least Victoria Beckham specialises in classic wares. A pleated tennis dress which no doubt could still be worn 5-10 years from now. And this is coming from someone who cannot abide brand Beckham.
     
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  8. jeanclaude

    jeanclaude Well-Known Member

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    Let´s call things by its name: this will be just a luxury Rihanna merchandise brand. She is gonna put her image for the brand; and that´s it!

    In the shadows, a team of proper fashion designers will be exploited to create this nightmare. And she will play her "look I´m a talented pop b.i.t.c.h. who can do anything, like playing fashion designer" role.

    I am fed up of an industry selling the dellusion that the work of a fashion designer is so easy, that can be done by anyone (no formation required)...but at the same time they are only hiring people from expensive design schools.
     
    #8 jeanclaude, Jan 17, 2019
    Last edited: Jan 17, 2019
  9. Morgane07

    Morgane07 Well-Known Member

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    Why did the thing about her dad really turned you off? Her dad has been known to be very shady - he's sold stories to the Sun about her daughter regularly, and according to the articles, "her father and a business partner falsely advertised themselves as her reps to solicit millions of dollars, including trying to book her for 15 shows in Latin America in December 2017 for $15 mil ... all without her authorization."
     
  10. ghostwriter10549

    ghostwriter10549 Well-Known Member

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    Im not completely against the ideia, but as Fenty Beauty consumer I would say that she should put more focus on it. The concept of her brand is brilliant, however the some products are not in good level, the last launch (concealer and setting powder) was a big 'meh'.
     
  11. dodencebt

    dodencebt Well-Known Member

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    Seriously. I know it's slightly off topic, but I really don't like the media narrative that Rihanna is the morally corrupt person here, suing her "poor" father "because of the Fenty last name that she actually got from him". The lawsuit is about the father falsely associating his business with her name in order to scam people even though she seemingly warned him to cut it out; it is the only sensible thing for her to do here.
     
  12. Karl Boucher

    Karl Boucher Member

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    Hmm.... Ghost designers?
     
  13. Lola701

    Lola701 Well-Known Member

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    Knowing what it takes to launch a brand, to design a collection, i’ve Always hated the idea of celebrities doing fashion lines (even when they are Victoria Beckham) as much as I’ve always hated the idea of friends of celebrities doing fashion (Mr Abloh).
    Don’t get me wrong, doing t-shirts and easy branded pieces is good for me but the idea that you do because you can on this case kills me.
    I hate that it’s just a way to expand a brand and to make money. Those people kills the magic of being a designer...
    She should focus on accessories because doing womenswear is super expensive. That’s already enough for me...

    And what is going to be her aesthetic? She wears a lot of Tom Ford, Versace and stuff....

    And to people asking how she is going to balance all of that... Look at Virgil Abloh. The guy is not even hiding the fact that he doesn’t spend time in his studio when designer is supposed to be his first job so....
     
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  14. Perickles

    Perickles Well-Known Member

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    Poor designers and people who study for this.
     
  15. mepps

    mepps Well-Known Member

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    Get those coins sis!
    Fashion has been a joke for years, so Rihanna launching a new line isn't upending anything. She's just adding another ring to the circus.
     
  16. Scotty

    Scotty Well-Known Member

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  17. Marc10

    Marc10 Moderator

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    If there's one celebrity in the world that could pull off an enterprise like this, it's Rihanna. I'm hyped for this, this brand has a lot of potential to be a major player in the industry, especially with the LVMH backing.
     
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  18. Yasouss

    Yasouss Member

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    The logo and the font style make it look like some sort of new app / tech start up, and not at all a new clothing luxury brand. The logo even looks like a microchip of sorts.
     
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  19. dior_couture1245

    dior_couture1245 Fat Karl

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    The industry is dead.
     
  20. perfect blue

    perfect blue Active Member

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    Logo confuses me a bit
     

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