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Rihanna, having given a stellar performance at Gucci’s UNICEF fundraiser during New York Fashion Week in February, will be furthering her relationship with the fashion house by starring in the label’s first ad campaign for the children’s charity.
To showcase its collaboration with UNICEF, Gucci’s creative director, Frida Giannini, chose the songstress for her strong personality. Giannini explained they had decided to dedicate a full ad campaign, more than just creating products, in order to really come out and show the commitment they have towards UNICEF. A beautiful musician was the perfect icon for their campaign.
The campaign, which is called, Tattoo Heart, will be out in December this year. The advert will has Rihanna featuring in limited edition Gucci products for UNICEF, of which 25 per cent of sales will go towards the charity.
Rihanna was reportedly honored to represent the prestigious fashion house. Source: Vogue
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