Saint Laurent 'Shades of Summer' 2025 : Frankie Rayder, Erin Wasson & Jenn du Puy by Purienne

[Zorka]

SHADES OF SUMMER
Photography: Purienne
Art direction: Anthony Vaccarello
Models: Frankie Rayder, Erin Wasson & Jenn du Puy




ysl.com

 

[Creative]

I love it. Reminds me of Vogue Paris by Carine. Not perfect but stillway better than almost anything we see this days 💀

 

[WAVES]

flawless Summer campaign. it's almost a little bit too much logos wise, but then it isn't. well done.

someone had Carine's styling editorials and campaigns on their mood board.

 

[Simera]

Frankie & Erin ❤️
Stunning 🤩

 

[ivano]

Utterly gorgeous. Very VP indeed. What happened to nudity in the big magz?

 

[rivegaucheface]

this campaign is for women who don't think they center men as much as they do.

this would have done numbers on tumblr in 2004

 

[MaraPiovani]

i love it... life, beauty... art

 

[jeremydante]

Nostalgia; ultra- for sure.
Excellent casting. Love to see Frankie & Erin.

 

[lhhbl]

Perfection. 100% rich summer vibes but still non-chalant.
Frankie and Erin were a surprise, but a really nice pne and they deliver! both look stunning! I could live in the video