i don't understand why everyone's so shocked about this campaign. ferragamo is not gucci. ferragamo is not chanel. ferragamo is not vivienne westwood. the ferragamo customer is the grown up abercrombie customer in many ways which is why this bruce weber campaign has strokes of genius from an advertising perspective. this IS the lifestyle the ferragamo customer leads....they do have country houses. and while they may have only have bought gancino belts, gancino bags, silk ties, square toed pumps, and maybe a piece of jewelry in the past, it's introducing them to a full range of products that suit their lifestyle.
it's not going after the gucci and prada customer with these aads, it's going after ralph lauren, burberry, and michael kors demographic.