Salvatore Ferragamo S/S 2021 by Luca Guadagnino

Discussion in 'Ad Campaigns' started by Cute, Jan 26, 2021.

  1. Cute

    Cute Well-Known Member

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    Models: Mariacarla Boscono, Maggie Cheng, Jonas Glöer, Samer Rahma and Anok Yai.
    [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG]
    ferragamo

     
    #1 Cute, Jan 26, 2021
    Last edited: Jan 26, 2021
    guimon likes this.
  2. GERGIN

    GERGIN Well-Known Member

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    Genius! Loving the mood and scenery!!
     
  3. DK92

    DK92 Well-Known Member

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    Amazing... This is exactly what Prada should be!
     
    RedSmokeRise, Ivancica, WAVES and 2 others like this.
  4. RMDV

    RMDV Well-Known Member

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    gorgeous photos! great campaign

    not a fan of the color grading/color balance, but that's just me.. think it could be much stronger with a simpler retouch
     
  5. kasper!

    kasper! Well-Known Member

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    Best in years! Easily this has become top 3 of this seaon for me.
     
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  6. TaylorBinque

    TaylorBinque Well-Known Member

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    I love this very much. He literally elevated the entire collection that was just okay. Also love the casting as well.
     
    GERGIN likes this.
  7. mikel

    mikel Well-Known Member

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    Looks lovely!
     
  8. JohannesL

    JohannesL Well-Known Member

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    The film is good, which immediately reminds me of his fashion porn "Io sono l'amore", but the ad campaign is not on par with the film.
     
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  9. WAVES

    WAVES Well-Known Member

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    love the video!
    seeing the clothes in motion makes you actually want to see people dressed in Ferragamo walking by.
    the ad campaign shots are weaker then the video for some reason...

    kudos to Mariacarla for nabbing campaign after campaign on a regular!
     
    GERGIN likes this.
  10. nejtak

    nejtak Member

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    I agree, she is more than consistent with campaign and runway bookings. Very interesting career actually.

    The campaign is beautiful, I expected no less from Luca Guadagnino. I enjoy fashion imagery where you can tell there is a vision or a narrative. Too often it feels that nobody working on set actually cares enough about what they produce.
     
    Dior Dream and WAVES like this.
  11. Abby Zacky

    Abby Zacky New Member

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    Love, Mariacarla are everywhere.....
     
  12. Royal-Galliano

    Royal-Galliano völlig losgelöst

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    as much as i love ferragamo, this just feels really dull and boring. not a single photo strikes me and that picture of mariacarla crossing the street - is she about to trip on that pavement?

    they need to develop some authentic visual language. so far the only formula they've been using is a very forced multiracial casting, pushing the products blatantly (a pump falling out of a pocket, bag full of purses? lol) and zero storytelling.
     
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