Sonia Rykiel S/S 2018 by Zoe Ghertner

Discussion in 'Ad Campaigns' started by Plax, Feb 3, 2018.

  1. Plax

    Plax Well-Known Member

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    Sonia Rykiel S/S 2018 Campaign
    Photographer: Zoe Ghertner
    Styling: Francesca Burns
    Model: Olympia Campbell, Roos van Elk, Luz Sanchez Godin, Lily Nova, Manuela Sanchez, Xie Chaoyu

    [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG]
    Sonia Rykiel


     
  2. Scotty

    Scotty Well-Known Member

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    Just horrible.
     
  3. mikel

    mikel Well-Known Member

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    So Katie Grand is no longer involved?
     
  4. Lola701

    Lola701 Well-Known Member

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    The art direction is weird!
    I like the element of fun that i miss at Rykiel. We don't find it in the shows so it's good to find it in the campaign but the whole thing is very teenage-ish.
     
  5. GERGIN

    GERGIN Well-Known Member

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    It’s like when Wendy Torrence goes to look at Jack’s typewriter only to find “All work and no play makes Jack a dull boy” written on every single sheet of paper!

    Must be the inspiration!
     
  6. fashionlover2001

    fashionlover2001 Active Member

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    What in fresh hell?
     
  7. Benn98

    Benn98 Well-Known Member

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    I was so glad when they got rid of Teller (quite frankly he did nothing for them), but this is even worse. It is like Lola is saying, bad art direction.
    The collection looks great though, especially the striped two-pieces.
     
  8. Perickles

    Perickles Well-Known Member

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    I really like this! Looks cool and fun.
     

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