Sportmax F/W 13.14 : Sigrid Agren by David Sims | the Fashion Spot

Sportmax F/W 13.14 : Sigrid Agren by David Sims

I can not believe that Sigrid is booking Sportmax now. This is marginal, at best.
 
I will only judge until I find out who photographed it.
 
Sportmax F/W 13

Photographer:
David Sims
Creative Director: Macs Iotti
Styling: Marie Chaix
Hair: Paul Hanlon
Makeup: Diane Kendal


models.com
 
Love the layout, but the clothes, not so much.
 
They should really consider changing their logo font. It doesn't have to look that cheap.
 
That American Typewriter font needs to go asap, the images are pretty good imo.
 
I don't understand why they booked her. Sportmax is such an innovative brand with an unique aesthetic so a very classic beauty like Sigrid doesn't fit the brand. I would have thought of Meghan Collinson or Marte Mei
 
HQs

storemags (Vogue Italia July 2013)
storemags (Vogue Paris August 2013)
 
she looks sleepy and uncomfortable, as if this was one of her first shoots. Not your typical Sims photoshoot
 

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