Sportmax S/S 2017 : Adriana Lima by Roe Ethridge

[Benn98]

They should've just gone with the water shots, it's so dynamic. Everything works here.
The studio ones drills home the fact that even with props Adriana Lima just isn't a strong hf model at all. Her presence is so contrived here.

 

[gazebo]

Again, ruining a fabulous campaign with some other random photos, just because they can't or won't commit to a concept.

 

[thatsfierce]

The studio shots ruined everything, it looks so catalogue

 

[DutchHomme]

The water shots are good & fun
The studio shoots look like basic Lookbook work

 

[kokobombon]

I wish that all the shots were in the water, the other set design is kinda weird and not in a good way imo.