For Zegna,' Stefano Will Make It Happen'
By SUZY MENKES
PARIS — In Milan, Gildo Zegna, chief executive of the family brand, talks about how he hopes the appointment of Stefano Pilati will bring a designer edge to Ermenegildo Zegna and to Agnona , its women’s brand:
“Agnona was born in the ’50s. And my grandfather bought then 25 percent of the mill making cashmere, vicuña — all the long-haired wools.
“Later we owned it in full and reached €30 million,” or $38.5 million, in sales, Mr. Zegna continued, “and we had to decide what we wanted to do.”
“To create a real brand, we need a designer. Stefano seemed to be on the market. I knew him from the ‘Tom and Dom’ years,” he explained, referring to Tom Ford and his business partner Domenico De Sole at Gucci.
In 2000, he continued, “they brought Mr. Pilati into the Gucci group and Zegna was producing Gucci and Saint Laurent.”
“The Agnona brand will soon be 60 years old — she is entering her third age,” Mr. Zegna said. “We want to make sure that she looks good.
“We will launch in May with a cruise precollection. Zegna will be shown in June in the men’s wear fashion week. Then Agnona will have something interesting at the shows in September.
“We will show in Milan; we stick to our roots. Milan needs some new things, some innovation. We want to create a daytime wardrobe for the luxury women, whether she is 60 years old or 30 years old. There is a void in the market. Stefano will make it happen.
“We will also have fashion and accessories, where Stefano is very good. A woman without accessories cannot live!”