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Frenzied’ openings expected for H&M storesBy Emily Fancher
Staff Writer
On the side of its new store on Powell Street, H&M has a sign that reads: “The wait is over Nov. 19.”
But in fact, the wait has probably just begun.
The Swedish clothing retailer is opening two stores in San Francisco on Saturday, the first on the West Coast. Shoppers are anticipating lining up around the block in the wee hours.
“When we opened our Fifth Avenue store in New York, people got in line at 2 a.m.,” said Jennifer Uglialoro of H&M, short for Hennes & Mauritz. “Considering this is the first West Coast location, we’ve gotten calls from people who are flying in from Las Vegas and Los Angeles.”
The chain has drawn hordes of mostly young, female shoppers who snap up its chic European-style clothes at affordable prices.
Uglialoro, who works in New York but was on hand in San Francisco on Wednesday, said there’s ample merchandise and staff at both 150 Powell St. and 150 Post St.
Opening weekends are a bit “frenzied,” but she said she hadn’t heard of shoppers hurting each other to get to the bargains.
A peek inside the two-story store at 150 Powell St. location revealed high ceilings with a surprisingly uncluttered floor. Teens clothing are in the back of the first floor next to a jeans section called &Denim with more than 100 styles. Items include a men’s brown velvet blazer for $79.90 and women’s fitted double-breasted corduroy vest for $34.90.
The 35,000-square-foot store on Powell Street is three times the size of the shop at 150 Post St. and the two will have slightly different merchandise, said Sanna Lindberg, the chain’s U.S. country manager.
Jessalynn Castaneda, 18, said she will get in line early Saturday at Powell Street. She’s especially keen on the Stella McCartney line, which Uglialoro said sold out in New York in a matter of minutes.
“Everyone wants to wear designer clothes, even if it’s Mossimo at Target,” she said, referring to designer Mossimo Gianulli.
Lina Carreon, 23, who works at Nordstrom, said her co-workers had been talking about the opening for weeks and there was definite “buzz” in the retail world about the newest entry into San Francisco’s hot market.
Carreon said she’s looking forward to checking it out, but keeps it in perspective.
“It’s all about the hype,” she said.
Frenzied’ openings expected for H&M storesBy Emily Fancher
Staff Writer
On the side of its new store on Powell Street, H&M has a sign that reads: “The wait is over Nov. 19.”
But in fact, the wait has probably just begun.
The Swedish clothing retailer is opening two stores in San Francisco on Saturday, the first on the West Coast. Shoppers are anticipating lining up around the block in the wee hours.
“When we opened our Fifth Avenue store in New York, people got in line at 2 a.m.,” said Jennifer Uglialoro of H&M, short for Hennes & Mauritz. “Considering this is the first West Coast location, we’ve gotten calls from people who are flying in from Las Vegas and Los Angeles.”
The chain has drawn hordes of mostly young, female shoppers who snap up its chic European-style clothes at affordable prices.
Uglialoro, who works in New York but was on hand in San Francisco on Wednesday, said there’s ample merchandise and staff at both 150 Powell St. and 150 Post St.
Opening weekends are a bit “frenzied,” but she said she hadn’t heard of shoppers hurting each other to get to the bargains.
A peek inside the two-story store at 150 Powell St. location revealed high ceilings with a surprisingly uncluttered floor. Teens clothing are in the back of the first floor next to a jeans section called &Denim with more than 100 styles. Items include a men’s brown velvet blazer for $79.90 and women’s fitted double-breasted corduroy vest for $34.90.
The 35,000-square-foot store on Powell Street is three times the size of the shop at 150 Post St. and the two will have slightly different merchandise, said Sanna Lindberg, the chain’s U.S. country manager.
Jessalynn Castaneda, 18, said she will get in line early Saturday at Powell Street. She’s especially keen on the Stella McCartney line, which Uglialoro said sold out in New York in a matter of minutes.
“Everyone wants to wear designer clothes, even if it’s Mossimo at Target,” she said, referring to designer Mossimo Gianulli.
Lina Carreon, 23, who works at Nordstrom, said her co-workers had been talking about the opening for weeks and there was definite “buzz” in the retail world about the newest entry into San Francisco’s hot market.
Carreon said she’s looking forward to checking it out, but keeps it in perspective.
“It’s all about the hype,” she said.
