Swarovski F/W 12.13 : Bérénice Marlohe | the Fashion Spot

Swarovski F/W 12.13 : Bérénice Marlohe

it doesnt really look like normal swarovski ad. it's quite stiff for a jewlery ad
 
Way too dark for the crystal jewelry brand, i was used to the lighter/softer ads with Jessica or Vlada, those left a high impression on me. This, not so much.
 
I maybe biased on this but I think the Vlada ads are more ethereal and represent the brand better.
 
Wow looks like Swarovski is going in a totally new creative direction. Is this a new line? Either way, Berenice looks beautiful.
 
the glowing effect cheapens it like one opf those jewelry ads online for cheap brands you never heard of
 
These ads seem a bit more common and a bit duller in comparison to other recent ones. I feel like they tried to go for a more dramatic look and it didn't quite come across. What does the "puretrend" mean? Is this another line from Swarovski?
 
something about this strikes me as an Asia-specific campaign

i could be wrong, yeah, but i'd welcome it
 
doesn't this look like a trashy jewelry ads ?? i'm not liking this
 

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