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Taylor Swift Enters in Exclusive Partnership with Comcast
Comcast Provides Customers First and Only Taylor Swift Dedicated Video-On-Demand Collection Including Most Popular Videos, Behind-the-Scenes Clips and Special Programming – All in HD
PHILADELPHIA--(BUSINESS WIRE)--Comcast, in an exclusive partnership with Taylor Swift, is providing customers the first and only dedicated video-on-demand collection to see and hear music sensation and recent AMA “Artist of the Year” and CMA “Entertainer of the Year” winner, Taylor Swift. Comcast, one of the nation’s leading providers of entertainment, information and communication products and services, is providing this one-of-a-kind music collection, including her most popular music videos such as “You Belong With Me” and “Love Story,” featuring behind-the-scene clips and special programming – all in HD for the first time, and available in one easily accessible collection On Demand for viewing anytime.
“This channel will be a great way for fans to access their favorite videos and new special programming whenever they want,” says Taylor. “I hope they have lots of fun with it!”
The exclusive Taylor Swift collection is available to Comcast customers through the On Demand menu by selecting “Top Picks” then “Taylor Swift HD.” Comcast will feature Swift’s chart-topping music videos including Fifteen, Teardrops On My Guitar, Picture to Burn and the number one On Demand country single of 2009 – Our Song, as well as special programming including the recent “Saturday Night Live” episode she hosted and behind-the-scenes clips never-before-seen in HD On Demand.
“Taylor Swift is hugely popular On Demand, consistently having the top-performing music videos on the service,” said Derek Harrar, Senior Vice President and General Manager of Video and Entertainment Services for Comcast. “Through exclusive partnerships with artists like Taylor Swift, Green Day and U2, combined with thousands of assets and incredible usage On Demand, Comcast is reinventing music television.”
Music continues to be one of the most popular categories of On Demand programming with 50-60 million views every month. Comcast offers everything from music videos to live performances across a wide range of music genres giving customers an immersive music experience. Recent artists featured On Demand include Green Day, U2, Sheryl Crow, Counting Crows and Mariah Carey.
Comcast’s growing music lineup and exclusive partnerships, along with new release movies, new television series and thousands of other viewing choices are part of Project Infinity, the company’s commitment to deliver exponentially more quality content choice on TV, including more HD, sports, movies, kids’ programs and network TV shows. On Demand currently offers customers thousands of kids and family entertainment choices among the 17,000+ programs available anytime including more than 2,600 choices in HD available over the course of a month. Currently, Comcast customers view On Demand programs 350 million times each month.
BusinessWire.com
Taylor Swift: Grammy Noms The Ultimate Honor
When Taylor Swift heard she was nominated for eight Grammy awards, she was in her hotel room editing home videos with her mom.
The 19-year-old musician revealed to the AP about her reaction, saying, “I started freaking out and jumping up and down. I honestly never would have predicted this, eight nominations – I’m ecstatic, and blown away and so, so thankful.”
Tay continued, “To be recognized by the Grammys is the ultimate honor, and all I know is that when I write about this in my journal tonight it will be in all capital letters and underlined four times, and there will be lots of exclamation points in this entry because I never imagined I’d get to write this kind of journal entry.”
So how did Taylor celebrate her nominations? “I’m just gonna call a bunch of people and tell them that I love them,” she said. And of course, going out with BFF Selena Gomez.
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