The A/w 04.05 Hit List

Discussion in 'Designers and Collections' started by Lena, Mar 20, 2004.

  1. Lena

    Lena etre soi-meme

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    here is the list for the most viewed a/w 04.05 collections according to style.com :flower:

    from wwd

     
  2. Spacemiu

    Spacemiu New Member

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    not really surpising
     
  3. Lena

    Lena etre soi-meme

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    the big surprise came from Dior ... i mean thirteen?
    what a slap in the face..
    the LVMH people should be re-thinking :innocent:

    the other quite sad surprise was not to see Lanvin in the list :(
     
  4. Spacemiu

    Spacemiu New Member

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    yeha i'm suprised lanvin was not on the list.
     
  5. tott

    tott slightly dizzy

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    As lovely as Lanvin is, it's not exactly a household name. Yet... If you're talking to someone who doesn't follow the fashion circus and mention Gucci, they know. Mention Lanvin and you get a blank stare.
     
  6. metal-on-metal

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    We have to keep in mind that style.com is owned by Conde Nast. Naturally, big VOGUE advertisers like Vuitton and Chanel are going to get top placement on the style.com website (listed first on the front page, in the margins on each page, in a pop-up window, etc). So of course this results in more page hits for them.

    Companies like Lanvin, who hardly advertise at all, are left buried at the bottom of the 'Fashion Shows' page where not as many people can get to them.
     
  7. Lena

    Lena etre soi-meme

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    still, Dior is a big advertiser for conte nast but the page clicks are quite very low right?
     
  8. metal-on-metal

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    This is true. But that Dior collection was absolutely disgusting.

    The top five on this list basically account for 50% of Vogue's ads revenue.
     
  9. Lena

    Lena etre soi-meme

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    point is that since the list is based on clicks by collection, it's obvious that ugly or not, less and less people seem to be intersted in what Dior has in store.

    (first they click , then they judge)
     
  10. tott

    tott slightly dizzy

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    point is that since the list is based on clicks by collection, it's obvious that ugly or not, less and less people seem to be intersted in what Dior has in store.

    (first they click , then they judge) [/b][/quote]
    Aah, but Lena... People might've already seen some images from the show in newspapers, on other websites and other places and therefore didn't feel the need to watch the entire shipwreck... ;)
     
  11. metal-on-metal

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    Oh I'm not arguing with you, Lena. I think that people are tired of Galliano's antics at Dior and interest has finally started to drop off, as evidenced by the stats that you posted. I was just also trying to make the point that style.com has tools available to make their top advertisers happy. And the result is prime hits for Prada, Chanel, Vuitton, Gucci, etc. So, in a way, the stats are unfair.

    A completely objective way to study true viewer interest in these collections would be to list the shows in alphabetical order in Times New Roman on a black and white page. No slick graphics, no taglines, no "paris highlights" business. Then we would truly see which shows are being sought out by readers.
     
  12. Lena

    Lena etre soi-meme

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    i really understand your point chick :heart: :flower:
    since advertising is everywhere we look, i somehow feel the list is really representing style.com's viewer's choices

    and tott, of course you are also right , still i believe many have a first go to the shows through style.com
     
  13. Plumour

    Plumour New Member

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    quite predictable.
     
  14. Mutterlein

    Mutterlein Active Member

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    Gucci was obvious to top the list, people look at labels like prada, chanel and louis vuitton because they think they are supposed to, and the rest don't have popular enough names to make the top ten but aren't so obscure they get overlooked.



    as for Dior. Well...oversized collars and clunky shoes don't quite cut it.
     
  15. Belowen

    Belowen ♥ ♥ ♥ ♥ ♥ ♥ ♥

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    Interesting. Thankyou for sharing, Lena :flower:
     
  16. ignitioned32

    ignitioned32 Mannikin

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    Not surprising for me, either. :rolleyes:
     
  17. softgrey

    softgrey flaunt the imperfection

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    i think chickonspeed makes a good point and these figures don't really mean much except to the advertisers in vogue and w...don't forget w....they are part of style.com as well...

    :flower:

    lanvin's got to to start spending some money on marketing and pr...
     
  18. Orochian

    Orochian New Member

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    The biggest surprise in the list for me is Marni. This house has certainly gone a long way in a remarkably short amount of time.

    Too bad their menswear sucks harder than a Hoover... :rolleyes:

    Oh and I feel so sorry for the 730,178 pairs of eyes that had to endure Galliano's torture which we call the Dior show. :p
     
  19. softgrey

    softgrey flaunt the imperfection

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    you are so funny!!! :lol: :lol:

    and so right... :innocent:
     
  20. Lena

    Lena etre soi-meme

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    Marni :heart: has become top trend influence since some seasons now,
    happy to see the 'general public' can finally see this

    as for their menswear, excuses for not sharing your view..
    have you actually see them up close?

    i could buy everything if i was a guy (credit card allowing of course)
     

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