The Business of Magazines

source | wwd.com

IS HIRSCHBERG NEXT?: Stefano Tonchi officially assumed his position as editor in chief of W on Monday — and while he’s not in the office, instead gathering congratulations and seeing friends at the Salone del Mobile furniture fair in Milan, he’s still managing to build his team from six hours and 4,000 miles away. And the next recruit could very well come from his old stomping grounds at The New York Times. According to insiders, Lynn Hirschberg has left the Times, where she was editor at large of the Sunday Magazine and T, to join Tonchi at W, presumably in an entertainment director role. A Times spokeswoman confirmed Hirschberg has resigned from T, and said she is in London working on a story for the newspaper’s Sunday magazine.

While at the Times, Hirschberg wrote about Hollywood and profiled celebrities such as Julianne Moore, Megan Fox (W’s own cover girl for the March issue), Tyra Banks and George Clooney. She also created T’s “Screen Test” video series, which feature Hirschberg’s seemingly candid interviews with of-the-moment personalities (Taylor Swift, Katie Holmes, Natalie Portman), presented in black and white. (The series was nominated for a National Magazine Award for Digital Media this year.) Hirschberg’s skills in celebrity wrangling and interviewing jibe nicely with Tonchi’s vision for the magazine, which is said to include landing bigger and more timely cover stars given that W has been without a full-time entertainment editor since the departure of Gabe Doppelt for The Daily Beast last June.
 
source | wwd.com

Quote:
THE GRAY LADY WEARS PRADA?: Is the New York Times zeroing in on a replacement for Stefano Tonchi at T magazine? Perhaps. The name being bandied about the most in media circles as Tonchi’s likely successor is Sally Singer, Vogue’s fashion news/features director. Multiple sources say Singer, who joined Vogue in 1999 from New York magazine, is a finalist for the top slot at the Times’ multisubject Sunday supplement. T has been operating without a chief as of last week, which was Tonchi’s first as editor in chief of W. (He spent it wandering the aisles and streets of Milan for the furniture fair.) However, insiders say it could be another month before the Times makes — or announces — its choice for T.

Singer didn’t return an e-mail seeking comment, while a Vogue spokesman said, “We are very pleased that Sally is here at Vogue, and we understand that she feels pleased to be here.” And a Times spokeswoman offered, “We have not named an editor. We’ll announce when we have one.” — Nick Axelrod
 
source | wwd.com

CRUZ CONTROL: French Vogue tapped Penélope Cruz as guest editor of its May issue, which typically is themed around the Cannes Film Festival. The 210-page issue has three cover choices: Cruz with Bono; Cruz with Meryl Streep, or Cruz with Kate Winslet, Julianne Moore, Naomi Watts, Gwyneth Paltrow and Streep. “She was very intense and precise about what she wanted,” said Olivier Lalanne, associate editor in chief at French Vogue. The Spanish actress enlisted friend and director Pedro Almodóvar to interview actress Jeanne Moreau in a feature titled “Talk to Her.” Cruz showed her talent on the other side of the camera and included her digital snaps of a pregnant Salma Hayek, or Javier Bardem chatting with Sean Penn at a bar in California. Meanwhile, the Spanish actress poses in spring fashions in a feature photographed by Inez van Lamsweerde and Vinoodh Matadin. John Galliano also contributed to the Cruz issue, with a collage depicting the actress and Almodovar. The issue hits newsstands this week.
 
source | dailyfrontrow.com

Another W Legend Steps Down
W is losing another masthead topper---the third name on its current masthead, in fact. Edward Leida, the magazine's revered design director and a 25-year veteran of Fairchild Publications (which is now owned entirely by Condé Nast), is stepping down. Among myriad responsibilities, Leida and Freedman were responsible for developing the original visual identity of W, which Leida redesigned in 1991 to great fanfare. During his tenure at Fairchild Publications, he developed the design of every Fairchild trade publication from HFN to DNR from the period of 1985 and 1995. Additionally, he lent his golden touch to Fairchild's glossies by establishing formats for Jane, Details, and Women's Wear Daily.

Under Leida's leadership, W was nominated for National Magazine Awards for Excellence in Design in 1999, 2000, 2001, and 2005. The Society of Publication Designers, which has given Leida and his team too many accolades to count, nominated W for its highest honor, Magazine of the Year, in 2007. Leida has also been instrumental in developing the next generation of Condé Nast art directors, including Rockwell Harwood, Kirby Rodriguez, and Nathalie Kirsheh.

A master of typography (and honoree of awards from the Type Directors Club), Leida's work is familiar to even the most casual W readers, thanks to his unforgettable, conceptual well-openers that turn words into works of art. In addition to his professional duties, Leida has taught at and performed portfolio reviews for SPD, the School of Visual Arts, the Columbia School of Journalism, and the American Society of Magazine Editors, among others. SVA and Parsons have recently approached Leida in hopes that he will serve as an adjunct professor.

Trained as both an industrial and graphic designer, Leida has collaborated with architects such as Richard Meier and also made design forays into neckwear, display easels, and even plush toys. He continues to operate his own firm, Edward Leida Design, which engages in a wide range of projects such as advertising and the development of corporate identity to include Dolce & Gabbana, the David Barton Gym, Raymond Weil, Céline, the New York Times, and Coty.
 
This sounds not good :doh: I love W for their typography and design.
Please Tonchi, prove us wrong :ninja:
 
source | wwd.com

Fashion magazines walked away empty handed at last year’s National Magazine Awards, but Glamour made up for that drought in a big way at this year’s ceremony, on Thursday night, scoring the top honor of magazine of the year for its April, September and November issues. Vogue didn’t win an Ellie, but editor in chief Anna Wintour was inducted into the magazine editors hall of fame by David Remnick, editor of The New Yorker.

The night’s big winner, though, was New York magazine, which won in four categories, including general excellence for magazines with a circulation 250,000 to 500,000; magazine section; personal service, for the piece “For and Against Foreskin,” and leisure interests, for "The Great New York Neoclassical Neapolitan Pizza Revolution." The New Yorker walked away with three awards, for photo portfolio, public interest and reviews and criticism, for three reviews by Elizabeth Kolbert. National Geographic also won three awards, for general excellence for magazines with circulation over 2 million, photojournalism and essays, for “Top Ten State Fair Joys” by Garrison Keillor.

GQ took home only one award, but it was a big one: general excellence for circulation of 500,000 to 1 million. The win by GQ also prevented Wired from receiving what would have marked six Ellies in a row in that category. Wired managed to keep one of its streaks alive, however, by winning the design award for the third year running. David Zinczenko was awarded with a general excellence prize for Men’s Health, for magazines with circulation of 1 million to 2 million, and competitor Esquire won for profile writing.
 
source | wwd.com

THE NEW RECRUITS?: It is the end of Stefano Tonchi’s second week as editor in chief of W, and sources say he is getting ready to make some key hires. Multiple sources speculate Jody Quon, photo director at New York magazine, is a frontrunner for the creative director job, which was left vacant when Dennis Freedman departed at the beginning of April. Tonchi, who came up as a fashion editor, is said to be interested in hiring a creative director with a strong photography, rather than fashion, background, and Quon fits that description — prior to joining New York in 2004, she served as deputy photo editor at The New York Times Magazine. But insiders say Quon might not come easily — or cheap — as New York editor in chief Adam Moss, who worked with Quon at the Times and hired her at New York, is said to be trying to persuade her to stay.

Meanwhile, T magazine issue editor Armand Limnander is the second of the supplement’s staffers (after Lynn Hirschberg) believed to be making the switch to W to join Tonchi. Insiders say Limnander is coming aboard in a fashion news director role, and will oversee the front of book.
 
(afrol.com)

Plans for Playboy launch in Angola, Mozambique

The notorious US soft p*rn magazine 'Playboy' plans to launch its Angola edition later this year, also considering a Mozambican edition.

In Angola, reactions so far are positive. The announcement was made yesterday by Frestacom, a US-Portuguese editorial owning the Portugal edition of 'Playboy'. Frestacom assures it has achieved exclusive rights to 'Playboy' editions in the entire Portuguese speaking world except Brazil.

According to the editorial, there are well advanced plans to launch the magazine in Angola later this year. Frestacom also has plans for a Mozambican edition of 'Playboy', but there is no final decision whether this will happen in 2010.

No details were given whether the Angolan and Mozambican editions would be much different to the Portuguese edition, or whether investments were planned in Luanda or Maputo staff or offices.

'Playboy', since its modest starts in the US, has developed into a main trademark in the global soft p*rn industry, with special successes in the Americas, Europe and limited parts of Asia. The magazine presents itself as a place for "nude girls, sexy women and playmates."

Since its beginnings, 'Playboy' has been met by protests from both conservative groups and feminists for portraying the female body in a sexist way. In America and Europe, however, such protests are now more focused on harder p*rn providers while 'Playboy' is widely seen as more innocent, though still sexist.

In Africa, where sexual conservatism is still profound, magazines such as 'Playboy' are either taboo or banned in most countries. The US p*rn magazine only has a strong position in liberal South Africa, where it has published an own edition since 1993.

Angola and Mozambique thus will be the second and third African countries overall to publish their national 'Playboy' editions. Whether it will be well received by Angolans and Mozambicans remains to be seen, and even Frestacom indicates the magazine will primarily aim at the many Portuguese expatriates in the two countries.

But the reception in Angola so far has not been negative. A large majority of independent and pro-government media in Angola yesterday and today have published the Frestacom with great interest and in a neutral way. No moral issues surrounding the soft p*rn magazine have been discussed in Angolan media yet.
 
Teen Vogue’s Coming Back to TV

Teen Vogue has a new TV show in the works.

I sat on a panel with Amy Astley and Andy Hilfiger yesterday, to talk to students at City College about careers in fashion, and she mentioned how much has changed since she started Teen Vogue seven years ago and how magazines have to work ten times harder to stay relevant.

The magazine’s Editor-in-Chief mentioned engaging readers and establishing a brand and their successful participation in The Hills before mentioning the “new TV show we’re developing.”

They won’t spill more details, but knowing how lovely (and pretty) the whole Teen Vogue staff is, a reality show could actually be different from everything currently on TV.

fashionista
 
Vanity Fair seeking new visual?

Hope this post fits this thread ... seems that Vanity Fair's Graydon Carter is desperate in need of some visual flair change, so here's a development project by Ken Leung (best known for Monocle art direction and design) commissioned by the magazine. What's your opinion? I think it's awful!

Source : modernpublicity.net via magculture.com
 

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The inside looks like an in-flight magazine, and those covers are atrocious. There are people in this forum who could surpass this, who are putting this sort of stuff together for amusement, and not getting paid for it.
 
I actually like the inside (it reminds me of Hong Kong's 'Power' magazine layout which I do love) but I hate the cover style!
 
Oh My Gosh. That new layout is terrible! The masthead reminds me of The New York Times. it's not big enough to be seen and to stand out. he inside looks to formal and dull. They should stick to the layout they have now. It's a lot better
 
Visionaire #58 : Spirit, a tribute to Alexander McQueen

THE VISIONARY’S VISIONAIRE: If you thought the editorial tributes to Alexander McQueen had run their course, think again. Visionaire’s 58th issue, “Spirit,” due out in June, is dedicated to the late designer and promises to be tough to top. According to the Visionaire team, a McQueen-themed edition has been a long time coming: “In 2003, McQueen came to our SoHo office and gallery to discuss collaborating on an issue of Visionaire…an issue that never came to be. This is our tribute to him,” said Stephen Gan, Cecilia Dean and James Kaliardos in a statement. Nick Knight, Lady Gaga, Steven Klein, Mario Sorrenti, Steven Meisel, Inez van Lamsweerde and Vinoodh Matadin, David Sims, Mario Testino, Sean Ellis and Sebastian Faena are among the 20 creative types contributing to the tome, which will print in a limited run of 1,500 copies and sell for $295. As for the content (a preview of which goes live today on Visionaireworld.com), Klein came up with a new portrait of McQueen, Lady Gaga produced a sound clip, and Sorrenti and stylist Camilla Nickerson contributed a new image from McQueen’s final collection, fall 2010. Meanwhile, the actual physical product goes beyond the garden-variety magazine memorial: Each issue comes in a case designed by the McQueen studio and wrapped in a metallic brocade from the spring 2010 collection. And the stock is special loose leaf embedded with wild flowers (poppies, snap dragons and such) that bloom when planted and watered, for those who want to give their limited edition back to the Earth. — Jessica Iredale
wwd.com
 
ON TONCHI’S TEAM: In his biggest hire to date, W magazine editor in chief Stefano Tonchi has tapped Jody Quon as creative director. This confirms a report by WWD on April 23. Quon comes to W from New York magazine, where she had been photo director since 2004. Prior to New York, Quon worked in the photo department at The New York Times Magazine for more than a decade, most recently as deputy photo editor.

“Jody has a background that goes beyond just beauty and fashion — she knows photojournalism, she knows images,” said Tonchi. “She is open to not just traditional fashion photography.

“I’ve been a big fan of her work in New York magazine, her use of talent and her imagination,” he continued. “I see her as somebody who cares as much about the cover of a magazine as the last page of a magazine, somebody who gives as much attention to the well features as to the little things that happen in front of the book.”

Tonchi also said his pick of Quon “confirms, a little bit, the direction” in which he plans to take W, mainly “moving to a more lifestyle approach to fashion — a lifestyle magazine, and not just a women’s fashion magazine.

“I think T magazine is a bit of a blueprint of what I want to do,” he noted.

As for when readers can expect to see all the changes reflected in W’s pages, Tonchi said, “We are planning to have, as we say, one year of first issues, so September will be the first issue where some of the new content and point of view will start to show, but we count on delivering something more every month.”

Quon’s last day at New York will be May 14, and she will start at W on May 24. A spokeswoman for New York magazine said editor in chief Adam Moss has not yet named a successor.

Meanwhile, a Condé Nast spokeswoman confirmed Lynn Hirschberg, formerly editor at large of T and the Times’ Sunday Magazine, is indeed making the move to W. She will serve as contributing editor at large, beginning May 3. — Nick Axelrod
wwd.com
 
The new visuals for Vanity Fair look completely awful. What is that masthead? It looks beyond cheap.

The inside looks like an in-flight magazine

You've hit the nail on the head with that one!
 
Jefferson Hack On The Future Of Magazines

Business of Fashion hosted Dazed & Confused and Another Magazine's co-founder Jefferson Hack in a live streamed conversation about the future of magazines this afternoon. Subjects like the iPad and Dazed's plan to employ satellite blogs proved the most interesting takeaways from the dialogue. Throughout the conversation, Hack remained optimistic about the evolution of both the print and digital industries, offering up the opinion that it's all one big experiment. "We are talking to a lot of individuals in different, secondary or satellite cities," says Hack of Dazed Digital's new endeavor. "So, not NYC, London or Milan, but cities like Reykjavik, Moscow and Sau Paulo around the world where there is real energy... Mumbai for instance." Essentially Dazed will be hosting blogs and content on a sister site to Dazed Digital that will feature contributions from these varying pockets from around the world. "We're giving them our architecture so that kids in those cities can broadcast what they do to a global audience; and we'll give them complete editorial freedom."

“If they end up setting up their own websites or magazines after that would give me a great sense of satisfaction,” Hack adds. As for Hack’s opinion of the iPad: “images look wonderful on it; it’s a good way to read.” But, don’t expect Hack to hail the death of print in light of the iPad’s introduction anytime soon. “For me, the web is about the moment and the magazine is much more about what I feel is the collective memory. The magazine becomes a souvenir of what’s happening in the moment. The collective memory is what you keep. Magazines won’t disappear, they’ll almost become more important in some ways.” So, how will magazines evolve and take new shape in upcoming years? Hack says it’s all about the “specialization” of publications ("more niche magazines about niche areas of culture"), “more independent press” (a sub-tier of publications that Hack says is “growing” if not “booming"), and the mook ("a hybrid of a magazine and a book where stories can be told in depth with beautiful photography"). So, maybe there’s hope yet…
blackbookmag.com
 
^I agree with JH - I think magazines will just become more fascinating to people.
 
RICHARDSON A4 coming soon ... due out in May 2010

Richardson Magazine is back and the guiding theme is a feminine take on sex and p*rn*gr*phy! This issue includes photos of Sasha Gray by Glenn Luchford and also contributions by Valie Expert, Steven Meisel, Tracy Emin, Malcolm Mclaren, David Rimanelli, Simon Ford...

Source : colette.fr
 

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REMAKING THE MASTHEAD: Details editor in chief Dan Peres must be
hoping a shake-up of the magazine’s staff will help bring a much-needed boost to its circulation and ad pages. On the heels of a string of internal promotions in the fashion and features departments, Details has named an outsider — Jesse Ashlock, formerly editor in chief of I.D. magazine — as its new senior editor. Ashlock was the top editor at I.D. from last May through mid-December, when the design title was shuttered by publisher F+W Media. Prior to joining I.D., he was editor of VMan, and editorial director of the Tribeca Film Festival before that. At Details, Ashlock succeeds Adam Laukhuf, who left to pursue other opportunities. — Nick Axelrod
wwd.com
 

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