The Cost of Advertising

[GIVENCHYlover]

Here we can speak about the prices from the fashion industry.


From my sources (85% sure), an ad in the first pages of US Vogue worth over $ 150.000 per page (for 2008 - 2010).

 

[Chanelcouture09]

^I think the title is a little confusing, at first I thought it referred to pieces of clothing. So are you referring to advertising revenue/prices ?

This can be found out pretty easy, if you visit the publishers websites, the press packs usually contain the pricing.

Here are two examples, LOVE & Tatler Magazine


*Condenast.co.uk

 

[Chanelcouture09]

Here is US Vogues, including circulation figures;-


*Condenast.com

 

[Chanelcouture09]

Vogue Paris;-


*Condenastinternational.com

 

[GIVENCHYlover]

^I think the title is a little confusing, at first I thought it referred to pieces of clothing. So are you referring to advertising revenue/prices ?

Yes, prices for advertising, models, photographers, editors.

I didn't know that these prices are public.

 

[Chanelcouture09]

^Of course they're public, they need to be since how would new and interested advertisers know costs ?

Well if you're wondering about Salaries... Emmanuelle Alt's salary is reported to be $300,000 a year and Anna Wintour's salary is reported to be $2million (I heard she also gets a reported $200,000 on top of that for clothing and hair & make-up), I think this is reflected mainly on circulation figures, there are of course other perks to their positions so their salary is only part of the deal.

 

[jmrmartinho]

What about if clients want the same page? The one who gives more money stays with it?

 

[tigerrouge]

In terms of negotiation, the rate card is just the starting point.

Advertising sales is a rather essential element of magazine creation yet it's not really deemed glamorous enough to get much coverage, in comparison to the editorial side of things.

 

[arlekindearrabal]

Does anyone know what Carine's salary was when she was at the helm of VP?