It's a fun look if you've got the bones for it. I'm a little doughy-cheeked, so it really doesn't work for me. And no, you cannot contour-powder away little bulldoggish cheeks. For photos, maybe, but not in 3D real life. It's weird how we women make value judgments based not only on bare skin-and-bones appearance, but also on the false face of makeup. "You can hate it or love it..."