The 'Porter Edit' by Net-A-Porter

Discussion in 'Magazines' started by Mat Cyruss, Mar 16, 2013.

  1. Mercury6181

    Mercury6181 Member

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    45611559-3ABA-4153-9EC1-BFCD224084C6.jpeg
    net-a-porter.com
     
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  2. Benn98

    Benn98 Well-Known Member

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    Completely forgot about this magazine! And however nice Birgit looks here, the cover as a whole just about reflects the magazine's weak grip on the fashion print sector. Porter's not so secret weapons used to be a seasoned editor (who left) and the fact that they were the only ones who could instantly connect readers directly to e-comm via edits (Vogue launched VogueWorld earlier this year which is like the magazine version of 'See Now, Buy Now' and they're going hard at reader festivals and shopping events.) Porter is in dire need of an experienced EIC to either use dynamic visual direction as a unique selling point or come up with some new tech development.

    Fabien Baron is still without a job! Just saying.
     
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  3. djowodjo30

    djowodjo30 Active Member

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    I think this is from Porter Edit not the actual print magazine.
     
  4. kokobombon

    kokobombon Well-Known Member

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    I agree that this is Porter Edit, the cover + editorial were posted on the thread: The 'Porter Edit' by Net-A-Porter

    I guess that they changed the masthead and now it´s more confusing :ermm:
     
  5. aracic

    aracic Moderator

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    Not if you look closely, though. The format of their weekly is different (seasonal print edition is wider than this), the Porter logo is smaller, and there is less text.
     
  6. kokobombon

    kokobombon Well-Known Member

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    ^I noticed that in August, issues had "edit" as part of the title.
     
  7. djowodjo30

    djowodjo30 Active Member

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    It started on that Cara Delevingne cover in September which they remove the 'edit' from the cover.
     
  8. honeycombchild

    honeycombchild Well-Known Member

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    The first print edition is next year. Originally they'd stated it would be for Q4 2019 but guess editorial staff changes delayed it. Not sure if the print edition maintains the Porter name/branding as the previous print edition however!
     
  9. Urban Stylin

    Urban Stylin ɐʎ ʎǝɥ

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    She delivered as always but am not so sure about the styling here
     
  10. Nymphaea

    Nymphaea Well-Known Member

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    November 1, 2019

    Rebel With A Cause
    Model Felicity Jones
    Photographer Ben Weller
    Fashion editor Helen Broadfoot

    [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG]
    net-a-porter
     
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  11. blusheels

    blusheels Active Member

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    The last couple of editorials are so similar!

    I feel like The Edit used to be so good back in the days and I feel like it's been getting too boring and uninspiring lately... Maybe financial costs have been cut?
     
  12. Nymphaea

    Nymphaea Well-Known Member

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    November 8, 2019

    Into The Night
    Model Anna de Rijk
    Photographer Mark Kean
    Fashion editor Helen Broadfoot

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    net-a-porter
     
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  13. HeatherAnne

    HeatherAnne Well-Known Member

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    ^ Styling is perfect on Anna, I'm so here for her comeback!
     
  14. Nymphaea

    Nymphaea Well-Known Member

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    November 15, 2019

    Power Play
    Model Luna Bijl
    Photographer Giampaolo Sgura
    Fashion editor Helen Broadfoot

    [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG]
    net-a-porter
     
  15. mikel

    mikel Well-Known Member

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    ^This seems heavily inspired by Kate Moss for Versace by Richard Avedon.

    Silly Giampaolo Sgura, thinking he can emulate Richard Avedon.
     
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  16. jorgepalomo

    jorgepalomo Well-Known Member

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    First Meisel and now Avedon... guuuuurl.

    Btw, I'm not surprised considering how hard he tried to emulate Testino last year.
     
  17. HeatherAnne

    HeatherAnne Well-Known Member

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    But Luna is seriously perfect.
     
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  18. mikel

    mikel Well-Known Member

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    That’s absolutely true. She’s gorgeous.
     
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  19. tigerrouge

    tigerrouge don't look down

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    Luna would not have looked out of place in any Avedon-Versace line-up
     
  20. vogue28

    vogue28 Mod Squad Team Leader

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    Far better than most Vogue editorials I've come across over recent months (and reminds me of how much I miss Porter's print edition). You can always count on Luna Bijl and I'm not even mad at Giampaolo Sgura for taking inspiration from Richard Avedon's Versace campaign with Kate Moss.
     

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