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This is nothing new or especially original but there is a certain simplicity in it that makes whole collection very desirable (for me). There was a time when NYFW excelled at this kind of aesthetic. Now more than ever, New York needs brands that don't care about kidz on social media and have a clientele composed of adult women rather than influencers or tacky celebs.
I went with my bf to The Row store & he commented how luxurious and nice the menswear was. He tried on a new season nylon jacket but stated that at that price, he would rather purchase from a brand known for technical fabrics a la CP. I think they will have similar issues with other men's customers. The "trendy" appeal of such boring clothing for women is the accessories, which I would guess drive the majority of their business.