from fashionweekdaily The Scrunchie: It's Back, Featuring Nicky Hilton No, we did not make this up Thursday, April 29, 2004 Thought you’d never be able to get those Hilton sisters out of your hair? You were right! Nicky Hilton, the younger of the dynamic-hotel-heiress-duo, recently announced that she’ll be joining Scunci ®, which created the ‘80s must-have, the Scrunchie. Hilton, 20, will be the firm’s new spokesperson and designer, creating new products, putting a fresh twist on existing ones and developing a signature collection of who knows what. The press release says ‘lifestyle-oriented merchandise,’ but given the Hilton lifestyle, The Daily is struggling with an appropriate translation. Hilton will continue designing her sporty purses, which are still available at Henri Bendel and Fred Segal.