get ready for shopping at Style.com, from May 10th
extracts from a wwd article
Style.com Goes E-tail
By Lisa Lockwood
NEW YORK — Style.com is setting up shop
The Web site, the online home of Vogue and W that boasted 956,000 unique visitors in March, will launch The Shop on Style.com next month, featuring a rotating group of eight to 10 different merchants each week seeking e-commerce in a “turnkey” environment.
Participating vendors each will offer 24 items, often exclusives, for sale in individual shops on the site, a property of CondéNet, which is owned by Advance Publications, parent of WWD.
Among the companies signed on so far are Club Monaco, Sigerson Morrison, Lucy Barnes, Edmundo Castillo, Yigal Azrouël, Hanky Panky, Tocca, Amy Chan, Rosa Cha and Buzz by Jane Fox. In addition, Prescriptives, Tomas Maier (swimwear), Agent Provocateur, Tory Burch, APC, Me & Ro, Ben Sherman and Diane von Furstenberg will have portals to their own e-commerce sites on The Shop.
extracts from a wwd article