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But D&G are very confident in their formula. They are doing clothes that sells and that their clientele wants. In a way it’s a formula for those independent brands that aren’t lucky to have a smash It-bag.Tom Ford's collections have become so formulaic in the last few years that they don't deserve more than a quick glance, you kind of know in advance what you're gonna find in there.
And it's a pity, Ford is way smarter than people like D&G, who have gone down the same route; it feels like his RTW business is the last thing in his mind at the moment.
I wanna hope that, for being that predictable, at least their sales are good, I don't see the point otherwise.But D&G are very confident in their formula. They are doing clothes that sells and that their clientele wants. In a way it’s a formula for those independent brands that aren’t lucky to have a smash It-bag.
I wanna hope that, for being that predictable, at least their sales are good, I don't see the point otherwise.
But that fact that you have found a formula that works commercially does not mean that you cannot push yourself a bit more on the runway (me naif, I still think that that is what a runway is for, the rest being showroom fare).
On the contrary, it's because you have a solid commercial platform to rely upon, that, theoretically, you may have the leisure to experiment a bit more with the shows, without putting your core business at risk (look no further than Rick Owens, for example).
This is a common, basic misunderstanding, that commercial success obliterates creative push. It's a poor excuse to hide the fact that you are lazy and have been over-complacent with yourself.
For Christ's sake, at Tom Ford even the runway itself and the whole stage design have looked pretty much the same forever...