even a conservative business plan would not anticipate profitability before three to five years. in this environment, he might look at even a longer time frame than that. further, spreading that money out over three to five years really doesn't seem that outlandish when one takes into account the level of luxury he wishes to create, the amount of money it takes to design and open a boutique, create -- modestly -- eight collections of super high-end product, and the marketing and advertising to support that effort. anna wintour -- and tom florio-- are not in the business of giving pages away for free, marquee architects don't work for free, and pillaging the fashion community for his old design friends ain't easy. also, if he does this right, he could become another giorgio armani in ten years. he ALREADY has a quietly humming money machine in those fragrances and eyewear enterprises, he has barely tapped the potential of his menswear line, and he's waited all his life to do womenswear, do we honestly expect anything except the most over-the-top super luxurious product?