Toteme F/W 2024.25 Paris

Am I wrong or Toteme is american? Great casting and some beautiful looks, but if at the end of day you tell me it’s Khaite, I would believe (and that is the reason why I am asking because it feels very NYFW).

Edit. it turns out to be Scandinavian…
 
^ yes the marketing is important.
but there are some clean, stylish, proportionate clothes here
 
I had never heard of this brand before TikTok. Am I out of the loop?
 

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