Trina Turk For Banana Republic

lucy92

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i'm a fan of some of trina turk's stuff. i find it suitable for work.

Press release from PR newswire. photo from wwd


Banana Republic and Trina Turk are proud to announce the debut of the Banana Republic Trina Turk Collection – a limited-edition capsule featuring chic summer essentials inspired by the southern California lifestyle. The collection will be available for purchase in June 2012 and will be carried in all Banana Republic stores in the United States, Canada, United Kingdom, Italy, France, Japan, Turkey, and Korea as well as online in 24 countries through www.bananarepublic.com, www.bananarepublic.ca, and www.bananarepublic.eu. "I find myself continually inspired by the cool, modern vibe of southern California and I wanted to bring that spirit to Banana Republic's summer collection," says Simon Kneen, Creative Director. "Trina's signature prints are beloved and embody the aspirational Palm Springs lifestyle, so she was a natural partner for Banana Republic's capsule collection this Summer."
A true reflection of the sophisticated ease of summer, the Banana Republic Trina Turk Collection will bring a harmonious fusion of Trina Turk's distinctive resort inspired aesthetic, translated through the Banana Republic lens of effortless modernity and noticeable quality. The nearly 60-piece collection of women's apparel and accessories features an array of summer must-haves in iconic Trina Turk prints re-imagined in this exclusive capsule of collaborative designs. From flirty dresses to printed swim separates and plush beach towels, items are perfect for the warm days ahead and will help Banana Republic customers effortlessly transition from deskside to poolside and everywhere in-between.
"When we began working together on the collaboration, Simon and I decided early on that the Palm Springs 'cocktails by the pool' lifestyle would be our key inspiration for the colors, styles, and prints," says Turk. "I'm excited to offer this collection of colorful, covetable and unique pieces to Banana Republic customers for summer 2012."
The Banana Republic Trina Turk Collection will be featured in Banana Republic's June advertising campaign, which will appear in select print, online, direct mail and in store.
 

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Eniko Mihalik wearing a jacket and shorts in allure.






fashionscansremastered
 
wow, i think this stuff is going to sell fast. i love the maxi dress.
fashionfoiegras










 
this looks like a nice, fun infusion of color for Banana Republic

I think the styling in the Allure pic hurts more than it helps though :ermm:
 
i LOVE the first maxi dress. it costs $130. instyle
 

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more. instyle
 

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Do people even like regular Trina Turk? I definitely do not. This looks like her standard offerings. I'm not sure I understand the need for a collaboration of any sort from her.
 
i'm not crazy about the color combos the more i see of this... looks a bit too 70s for me...

i'm recalling mrs. roper (sp?) from three's company, and that's not really a good thing style-wise
 
having worked at BR in the recent past, aside from the prints, these clothes aren't much different from what BR offered to begin with, and the same can be said about the accessories. I'm not really sure if this collection benefits either party in any way.
 

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