UK Elle July 2020 : Margarita Gambles by Victor Demarchelier

Discussion in 'Magazines' started by vogue28, Jun 4, 2020.

  1. vogue28

    vogue28 Mod Squad Team Leader

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  2. tigerrouge

    tigerrouge don't look down

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    This magazine has been phoning it in for a while now, so I'm not surprised it looks no different now that they have to literally phone in to get the issue done.

    I wonder how much you get paid to organise a bunch of reprints and commission a few writers for their opinions.
     
  3. MON

    MON Well-Known Member

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    Farrah took this magazine back to 2007 = REPRINTS!
     
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  4. Benn98

    Benn98 Well-Known Member

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    ^LOL. The finished cover looks so dated! There were loads of other options could've gone with.
    It's a shame that Farrah took on this job when the magazine is close to shutting down and with no budget to make big changes because she managed to stamp her signature on Cosmo.
     
  5. Srdjan

    Srdjan Well-Known Member

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    It's a pretty cover, even with the baggy outfit. I love the soft sunlight.

    I wonder if it was a last-minute decision, to use a black model who somewhat unknown and show support? I expect an increase in featuring black models on the covers in the period ahead of us.
     
  6. caioherrero

    caioherrero Well-Known Member

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    Why they are doing this? elle uk was grown up on sales with Anne, why they want to kill the magazine?
     
  7. Benn98

    Benn98 Well-Known Member

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    Clearly money troubles, which says it all when you look at Harper's still running 18 page original editorials and they are from the same stable. I doubt whether Anne-Marie's Elle sold well, Lorraine's Elle did, oddly enough.
    Just shut it down already. Consumers don't deserve a subpar product filled with reprints.
     
  8. tigerrouge

    tigerrouge don't look down

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    It feels like they're just churning out a print product in order to keep the brand name alive in order to use it for event marketing.
     
  9. caioherrero

    caioherrero Well-Known Member

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    It’s absurd to take Farrah out Cosmo to do this...
     
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  10. 8eight

    8eight Well-Known Member

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    this would have gone to the printers about 3/4 weeks ago.
     
  11. jal718

    jal718 Well-Known Member

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    No
     
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  12. Benn98

    Benn98 Well-Known Member

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    Listened to a podcast interview with her some time back, the Elle gig was her dream job. When the offer came she took it immediately. I suppose this will just be like one of those instances in life where you've misjudge a situation.
    As for Hearst, they probably hired her solely based on her solid track record at Cosmo and hoped she would turn this magazine around. But she can't work her magic if there are no resources to experiment with. And I don't think she's got the same HF advertiser contacts of a hardcore fashion editor like, say Edward. Justine didn't either, but her magazine was sought which opened the floodgates to advertisers.
     
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  13. Zorka

    Zorka Well-Known Member

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    [​IMG]

    LIFE'S A BEACH
    Photographer:
    Victor Demarchelier
    Stylist: Jenny Kennedy
    Hair: Hiroshi Matsushita
    Make-Up: Celia Evans
    Model: Margarita Gambles

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    UK Elle Digital Edition
     
    #13 Zorka, Jun 5, 2020
    Last edited by moderator Armani: Jun 6, 2020
  14. Zorka

    Zorka Well-Known Member

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    CONTEMPORARY ART
    Photographer:
    NADIA SARWAR
    Stylist: HORTENSE MANGA
    Hair: Akemi Kishida
    Make-Up: Lili Choi
    Model: Cameron Russell

    [​IMG] [​IMG]
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    UK Elle Digital Edition
     
    #14 Zorka, Jun 5, 2020
    Last edited by moderator Armani: Jun 6, 2020
  15. mikel

    mikel Well-Known Member

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    Very ‘Cranes In The Sky’.
     
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  16. EricGallais

    EricGallais Member

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    The Demarchelier story is also in the French Elle of this week.
    Appart this Elle lost so much of its own spirit... and that's sad So many magazine which looks the same now...
     
  17. caioherrero

    caioherrero Well-Known Member

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    They should close. It’s disgusting doing this to the people and to Farrah.

     
  18. honeycombchild

    honeycombchild Well-Known Member

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    Subscriber’s Cover:

    [​IMG] lucysioux’s Instagram

    This is so, so badly judged. WELCOME BACK WORLD

    Really? There’s a catalogue of bad decisions here.
     
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  19. mikel

    mikel Well-Known Member

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    Tone deaf and unfortunate and just ugly.
     
  20. vogue28

    vogue28 Mod Squad Team Leader

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    I have ZERO issue with a magazine reprinting content given the current situation, but couldn’t we of got Imaan Hammam by Chris Colls from American ELLE’s May edition? Ugh.

    This cover is by no means offensive. It oozes that quintessential Elle aesthetic, can appreciate the beach setting during this lockdown period, love the white Louis Vuitton dress and it’s nice to see some diversity on the cover of British Elle.

    Perhaps either of those profile shots would’ve made for more arresting covers? Easily for a better subscriber cover, without a shadow of a doubt.
     

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