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Yup. I think this is the final nail in my Elle UK coffin. I've been meaning to unsubscribe for ages and never getting round to it. Rita and indeed this cover makes me know it has to be done. Elle had a really great phase a few years back, I miss those days. Now it's a bit like that annoying person, hanging around, trying to be 'cool'.
elleukAs one of the UK’s most in-demand talents, Rita – as shot by Thomas Whiteside – creates a bold statement (what else?) for our May issue.
On the newsstand cover she wears a Dior skirt with a Cartier bracelet. But it’s her tattoo, ‘Rosetta’, that takes centre stage.
‘It’s based on an original piece by Alberto Vargas, who was an incredible illustrator in the 1930s. He was one of the creators of the pin-up image. That’s our build, our power,’ she explains.
‘That’s why I was obsessed with it; learning what men don’t understand about women and what women don’t understand about men. I was obsessed with the painting a long time ago, and then I got it done six months ago.
‘I just love pretty things, whether it is art, a song or a pair of shoes.’
Ever one to push the boundaries, Rita also stars in a video first for a UK magazine – wearing Google Glass to effectively shoot her own behind-the-cover video.