UK GQ October 2025 by Charlotte Rutherford | the Fashion Spot

UK GQ October 2025 by Charlotte Rutherford

GQ’s ‘What’s so Great about Britain?’ special issue.
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Photographer: Charlotte Rutherford
Styling: Rose Forde
Set design: Rory Mullen
Movement Direction: Anders Hayward
Tailoring: Nafisa Tosh
Hair: Yoshitaka Miyazaki
Makeup: Bea Sweet
(gq-magazine.co.uk)
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Seems like the usual magazine definition of 'Britain' = largely England = mostly London.

The definition of diversity in British magazines usually fails includes the other countries within it, that's still no surprise in 2025.

I see they're mentioning a few regional things to keep themselves covered - but in terms of identity within the UK, anyone Scottish, Welsh etc is going to describe themselves as that first, before they're ever going to classify themselves as British.

'Bannau Brycheiniog' - shoehorn a bit of Welsh in there, because it's so definitively 'British', what percentage of Brits outside of Wales could pronounce it, without having to look it up? Never mind the rest of the world.
 
It reminded me of Vanity Fair's Hollywood Issue with Jennifer Lopez, Ed Murphy and Renee Zellweger by Ethan James.
 
I genuinely am pretty impressed by GQ doing something so wildly different for them. The cast is interesting too, nice to see Jade in there. Emma Thompson looks great in that shoot.

I'll be picking this one up for sure, it feels like finally someone started to think maybe they should start trying.
 
Far better than Vanity Fair's last few Hollywood covers, love the quirkiness. This is how you own your cliches.
The cast is a bit all over the place for me, but when you think of it, they're from different parts of the country. There's even a Scouser!
 

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