I feel a bit bad for Gemma, yes this is her first really huge role and it's in a Bond film but the constant comparisons to Eva Green have to suck. Who can compare to Eva Green really? Eva has this sort of mystique surrounding her that is very hard to emulate - her image is more set in stone whereas a newcomer like Gemma doesn't even have an image yet.
But enough about that - I think Gemma is a very pretty girl who has been done up to look horrid on this cover. Everything about this is wholly unflattering. If I were her I'd be hunting down the photographer with a sharp, pointy stick.