The product as it is - sweaters, shirts and vodolazki - disappeared from the advertising at all. By 1989, the print was left on a small green die with the inscription «United Colors Of Benetton». Oliviero Toscani: «Contrary to traditional advertising, our prints are not usually used kopilaynov or product. Our prints does not tell people to buy our clothes, they are not even hint at it. All of our increasing aim at creating disputes over those items that are usually true, but that we believe should be widely discussed ». Print with hands of different colors, one constrained by handcuffs - it is manifest that all people are connected with each other, we do this not and therefore must be such as to live. Less categorical, but the impressive print with a black woman breastfeeding a white baby, was the award in the history of advertising the brand.