Flicking through this June-July issue online, it's 92 pgs. The editor's letter talks about how, last year, they launched the Melanin Edit, "an editorial destination that celebrates the highly melanated" and this year, they have extended that into their print edition.
There's a short 'couples' interview with Sabrina and Idris Elba, who have created a skincare brand S'able Labs (his surname backwards), a tribute to make-up artist AJ Crimson, guest editor Michaela angela Davis talks about her experience of being a lighter-skinned woman, a look at female DJs, a beauty interview with Alok Vaid-Menon, and Babba Rivera.
There's a two-page piece about the work of make-up artist Bobby Mills in the 70s and 80s, who died last year. Then there are the personal recollections of Karen Good Marable and the rituals of moisturisation.
The Chloe Bailey cover feature is 8 pgs, and most of the images are better than the cover shot, then there's RANK & STYLE, a look at the changing standards of grooming adopted by the US military, which is followed by an 8 pg editorial BEYOND THE LIMITS by Solve Sundsbo, featuring the work of hairstylist Jawara, and the issue is rounded off by the bodega article, talking about the experience of buying beauty products in your community.
This issue is short and the cover doesn't draw you in as much as it could - but it has more content than you imagine, and the variety of articles under the current editor harks back to the type of features we saw under Linda Wells - pieces about the history of beauty, someone's memories of their personal rituals, a person's mental relationship with what they see in the mirror. When you don't have this type of content in Allure, the magazine just becomes a list of beauty products.
So Allure now has some soul again, but is it too late? I am surprised that it still exists as a print product.