At Elle, editor in chief
Robbie Myers and creative director Alex Gonzalez flipped through the March issue, which features Brie Larson on the cover shot by Terry Tsiolis and styled by fashion director Samira Nasr.
“We try to put women on the cover who are in some sort of transition,” said Myers, who turned to the portrait-style shot of Larson. “Everyone says she’s having her moment. I say she’s starting her moment.”
Noting the
bigger trim size, bolder fonts and pull quotes that expand into the body of a story, Gonzalez said, “We’ve been working on this transition for over a year. It’s in the spirit of what Elle has always been — the modern woman.”
The modernization extended to fashion spreads, he said, pointing to a fashion story inspired by the WWD-coined term “Ladies Who Lunch.” With his team, Gonzalez created a revised version of the Chanel-clad socialites of the Fifties and Sixties by using lesser-known, young, multiracial models.
“We spent a lot of time looking at Elle archivally…we moved that girl forward. What would that girl be now? That girl is very much a girl of the street. It’s a cool girl. It’s a downtown girl,” said Gonzalez, pointing to a tattooed model clad in fine jewelry. “What we wanted to do was to populate the entire issue with different iterations of that.”
Acknowledging a nod to street style, Gonzalez and Myers have been slowly transforming Elle to reflect what is happening in culture.
“I had never been keen on redesigns,” Gonzalez offered. “I don’t think a mag as successful as Elle needed a revolution. I thought it needed an evolution because fashion is about the now and the tomorrow. Every brand needs to move forward.”
While digital may be a big part of the future for magazines, Myers noted that fashion is a story best told in print.
“The page is still able to do something in a superior way that isn’t replicable in terms of fashion,” the editor said.
The Elle issue is 518 pages total including front and back covers.