Valentino ‘Voce Viva’ Fragrance 2020 : Lady Gaga by Inez van Lamsweerde & Vinoodh Matadin

Discussion in 'Ad Campaigns' started by vogue28, Sep 17, 2020.

  1. vogue28

    vogue28 Mod Squad Team Leader

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  2. YohjiAddict

    YohjiAddict Well-Known Member

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    Her face is ever changing...don't know why she insists on the platinum fried hair. Valentino fragrance campaigns have been falling so flat.
     
  3. DK92

    DK92 Well-Known Member

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    I can't pretend, she is completely different in the photo if we compare with the video...

    Same energy:

    [​IMG]

    Source.
     
  4. JPineapple

    JPineapple Well-Known Member

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    ^^^ "Even the photo campaign needed to shift due to COVID-19. Legendary photographers Inez & Vinoodh "reinvented images of Lady Gaga from a previous shoot" for the Voce Viva ad." Via Harper's Bazaar.

    Lady Gaga Valentino Voce Viva Perfume Campaign Film

    Just a little reseach to avoid body shaming and misogynistic comments about her image.
     
    aracic likes this.
  5. Benn98

    Benn98 Well-Known Member

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    I can never get past that Vogue cover, which was supposed to be epic but in the end she looked like a Cynthia doll.
    As for the campaign, I'm indifferent and it's a snoozefest. Instantly forgettable.
     
  6. TaylorBinque

    TaylorBinque Well-Known Member

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    I am more concerned about that ugly bottle. It's like they are going to developed a new rockstud flanker but then decided to change everything because this narrative works better today
     
  7. GivenchyAddict

    GivenchyAddict Well-Known Member

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    The video is so cheesy omg. I had to laugh.
     
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  8. Lola701

    Lola701 Well-Known Member

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    She is like the last person to be the face of Valentino... Mugler why not but Valentino?
    Ok then...
     
  9. mikel

    mikel Well-Known Member

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    Yeah, it looks like an outtake from her last Vogue cover shoot.
     
  10. WAVES

    WAVES Well-Known Member

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    Voce Viva is such a strong name and Lady Gaga can be a tour de force when she wants but the result is so... weak.

    we have Valentino which is such an iconic brand combined with a powerful artist and instead of a clip of a muse singing her lungs out while running down a magistral Italian ex libris (a palace, a museum, a square you name it) in a gorgeous HC gown, hypnotising us with her voice, we have this ‘Save the World’ wannabe version... and the rest of the random cast almost makes it pathetic.

    and I am a Gaga stan. so disappointing. Voce barely Viva...
     
    Razjel and YohjiAddict like this.
  11. Kite

    Kite Well-Known Member

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    She's wearing this look from the Valentino Beijing couture collection.

    [​IMG]
    vogue.com
     

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