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Discussion in 'Ad Campaigns' started by aracic, Jun 3, 2021.
UK Vogue Digital Edition
It’s a beautiful campaign image. But what exactly makes make up ‘couture’? Is it made to measure?
Zara was way more appealing!
Zara was definitely more Couture than this...it looks too commercial, not elevated enough, it would be okay to sell CeraVe and nothing more.
this should’ve been so much better!
I like how the make up like looks but the campaign leaves me cold.
is this shot by Instagram? the boxy concept is so random
I mean Valentino Beauty is licensed to L'Oreal, so what do you expect? I quite like the packaging but that was it. I wish they would add the old school Valentino glamour to the make-up line just because there's a market for it. This looks...well...like many other brands out there in the market.
So bland, so basic, so boring! Pierpaolo loves to play safe yet pretentious and gets praised for that.
Exactly! I absolutely despise the way the word "couture" is bandied around the fashion world these days and attached to product launches like this in a vacuous attempt to make things seem more "haute" and "luxurious". This is make-up - the very antithesis of what haute couture stands for in terms of accessibility, appeal, affordability, and also philosophy.
I used to admire Pierpaolo for his taste level, but in recent years I am seriously starting to doubt his aesthetic sensibilities. Everything he touches recently has had this extremely cheap veneer. Like the small but atrocious inclusion of that V logo in the branding above the Valentino.
The campaigns under Maria Grazia were miles ahead in terms of taste and creativity in terms of what Valentino is doing now.