Valentino Couture Makeup 2021 by Pierpaolo Piccioli

Discussion in 'Ad Campaigns' started by aracic, Jun 3, 2021.

  1. aracic

    aracic Moderator

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    [​IMG][​IMG]
    UK Vogue Digital Edition
     
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  2. mikel

    mikel Well-Known Member

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    It’s a beautiful campaign image. But what exactly makes make up ‘couture’? Is it made to measure?
     
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  3. Lola701

    Lola701 Well-Known Member

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    So generic...
    Zara was way more appealing!
     
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  4. YohjiAddict

    YohjiAddict Well-Known Member

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    Zara was definitely more Couture than this...it looks too commercial, not elevated enough, it would be okay to sell CeraVe and nothing more.
     
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  5. WAVES

    WAVES Well-Known Member

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    this should’ve been so much better!

    I like how the make up like looks but the campaign leaves me cold.
     
  6. balmain1914

    balmain1914 Well-Known Member

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    is this shot by Instagram? the boxy concept is so random
     
  7. TaylorBinque

    TaylorBinque Well-Known Member

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    I mean Valentino Beauty is licensed to L'Oreal, so what do you expect? I quite like the packaging but that was it. I wish they would add the old school Valentino glamour to the make-up line just because there's a market for it. This looks...well...like many other brands out there in the market.
     
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  8. Dior Dream

    Dior Dream Well-Known Member

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    So bland, so basic, so boring! Pierpaolo loves to play safe yet pretentious and gets praised for that.
     
  9. Frederic01

    Frederic01 Active Member

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    Exactly! I absolutely despise the way the word "couture" is bandied around the fashion world these days and attached to product launches like this in a vacuous attempt to make things seem more "haute" and "luxurious". This is make-up - the very antithesis of what haute couture stands for in terms of accessibility, appeal, affordability, and also philosophy.

    I used to admire Pierpaolo for his taste level, but in recent years I am seriously starting to doubt his aesthetic sensibilities. Everything he touches recently has had this extremely cheap veneer. Like the small but atrocious inclusion of that V logo in the branding above the Valentino.

    The campaigns under Maria Grazia were miles ahead in terms of taste and creativity in terms of what Valentino is doing now.
     
    Lola701 and mikel like this.

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