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In general you appeal to the mass by being very much exclusive because the idea is that everybody wants to be part of the world.
But the majority of the brands don’t play the hypocrisy game.
It’s also a matter of context. Today the marketing team at Gaultier is almost aggressive on the diversity, the body positivity, the lgbt+ conversation…But it feels more authentic because it has always been part of his narrative.
I just don’t believe in the authenticity of PPP, marketing or not. I would rather see focused beautiful collections from him.
I don't think Pierpaolo is trying to be fashion's fairy godmother.
And I don't think his casting brief, the one he gave to the casting director, is responsible for the bad collection.