Here are some small pics from the campaign
source: glamour.de & moodiereport
source: glamour.de & moodiereport
US consumer-goods company Procter & Gamble (P&G) is making a concerted effort to recruit younger female consumers to the Valentino brand with the introduction of Rock ‘n Rose. The Rock ‘n Rose fragrance is designed “for the Rock Princess [for whom] the shopping mall is her Mecca and the style pages of Vogue are her Bible,” the company explained in a statement. Rock ‘n Rose follows up the more contemporary direction adopted by P&G, for which its first launch for the brand was Valentino V in 2005. According to P&G, the younger market is a natural step for the brand which has seen its fragrance business continue to grow five-fold in three years.
The fragrance is built around three accords with P&G fragrance expert Will Andrews in collaboration with Quest. Described as a fantasy rose scent, it contains muguet, bergamot and blackcurrant notes at the top, around a heart of rose and white florals including gardenia and orange blossom. At the base are notes of vanilla, orris and musk.
The pink juice in housed in a sphere-shaped with a diamond-cut onyx-black cap, designed by Suzanne Dalton of Copywrighte Design. The launch of Rock ‘n Rose will be accompanied by an extensive print advertising campaign, shot by photographer Craig McDean and featuring Swedish model Mona Johanneson. The TV campaign was directed by director John Mathieson.
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