Versace 'Dylan Blue' Fragrance 2017 : Faretta by Bruce Weber

Discussion in 'Ad Campaigns' started by mathiaskatz, Nov 13, 2017.

  1. mathiaskatz

    mathiaskatz Well-Known Member

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    Model: Faretta
    Photographer: Bruce Weber
    Styling: Joe McKenna
    Casting: Piergiorgio Del Moro
     
  2. apple

    apple Well-Known Member

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    Happy for Faretta but this is not of my taste. Bruce proves once again that he's not the right photographer for Versace. The pose is stiff and uncomfortable. Her body doesn't look proportioned. The bottle is ugly. I'd never buy this fragrance..
     
  3. Urban Stylin

    Urban Stylin ɐʎ ʎǝɥ

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    Had to google to see what she looked like, what a horrible ad!
     
  4. ivano

    ivano Well-Known Member

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    Gigi was in the men's ads. I thought that she was the female counterpart. Still, Faretta is one of my faves.
     
  5. russianelf

    russianelf Well-Known Member

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    Versace needs to end their contract with Weber ASAP. His brand of sexy doesn't work for them imo
     
  6. Growl

    Growl Active Member

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    This doesn't work and again Weber proves he's not a right fit for Versace.
     
  7. Lola701

    Lola701 Well-Known Member

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    It's getting worse and worse! A disaster!
     
  8. Wintergreen

    Wintergreen Active Member

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    I like the concept but it doesn't work.
     
  9. 333101

    333101 Well-Known Member

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    Well, its marginally better than its male counterpart, but that really isn't saying a lot lol
     
  10. gazebo

    gazebo Well-Known Member

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    This is some inflight magazine level s**t. Gross.
     
  11. Benn98

    Benn98 Well-Known Member

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    Lol, this is Donatella's version of Good Girl by CH.a completely unnecessary perfume to appeal to who exactly??

    The campaign is bad as expected, even worse than the first, but I'm most surprised that the biker pervert didn't manage to squeeze in his bevy of Ken dolls.
     
  12. artemovartem

    artemovartem Well-Known Member

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    [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG]
    shahidcompany
     
  13. Perickles

    Perickles Well-Known Member

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    I don't like the photomontage/collage of some pictures and I don't like the blue bottle either, it is too big for the composition. It's like you only see that with the text, and the photographs have not impact whatsoever. The components need more hierarchy, it looks too 'patchy', one thing on top of other, and you do not know exactly what to see first. I would put the photographs big on one side and the blue bottle with the text very small with a lot of white background on the other side. I think that way it would look much better and the pictures will have more power.

    I did this tacky thing on paint to illustrate what I mean :lol:

    [​IMG]

    and this is another version that I imagined. :lol:

    [​IMG]

    Images taken from:
    beautyscene.net
    fragrantica.com
     
  14. zzzyao76

    zzzyao76 Well-Known Member

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    [​IMG][​IMG]
    US Vogue September 2018 Digital Edition
     
  15. Benn98

    Benn98 Well-Known Member

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    Why won't Donatella just reshoot the campaign for this corny perfume? All the images are so awkward? Faretta looks like sh'e some hostage victim being handed over here. Hardly the kind of cinematic vibe Versace wished for, I'm sure.
     
    333101 likes this.

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