Versace 'Dylan Blue' Fragrance 2020 : Bella Hadid & Hailey Bieber by Harley Weir

[loyeling]

wwd.com

 

[vogue28]

When compared with the Versace Bright Crystal campaign with Iselin Steiro photographed by Mario Testino, this is an absolute embarrassment.

 

[loyeling]

wwd.com

 

[russianelf]

I like both shots. But that photoshopped perfume bottle near Hailey is an embarassment!

Also lol at Donatella being there through that magazine, younger and shot by Meisel.

 

[kokobombon]

I like the final images, waaay better and more on brand than previous campaigns imo.

 

[Ghesquiere32]

I love the solo shot of Bella on the rocks imo Hailey feels unnecessary

 

[GivenchyHomme]

Hailey sticks out like a sore thumb. She's a beautiful woman, but she is not right for high end fashion modeling. With that being said, you can't force somebody into something that they will never be because It will never look natural. I would much rather see her on TV or in a more commercial shoot. She would shine so much more in those areas.

 

[TaylorBinque]

that perfume bottle photoshoped on the image

 

[tigerrouge]

I wonder how much Mrs Bieber gets paid to appear as a spare part in a perfume campaign.

 

[Serend1pity]

Why is Bailey even there? Just a sore thumb

 

[Benn98]

Oh God this is terrible, cheaper than her shoot with Gigi for US Elle.
This poor perfume. First we had to make do with Faretta and that random 'gang' of hot guys in suits which were so misplaced, now we have what appears to be two of Dan Bilzerian's arm candies playing at being influencers.

Gag all round!

 

[HodanChloe]

Hailey looks out of place, as usual. She recently hired Gigi and Bella's power agent (with Bieber’s $$$$), so that explains why she’s being pushed so much lately.

Bella’s shot looks nice, but the rest…

 

[Miran]

Really bad.

 

[WAVES]

that first shot with both of them is terrible. no cohesion in pose, style, expression or vibe. ZERO! like they were photographed aiming 2 completely different results!!!

the solo shots are better (Bella’s best) but to think that this could’ve been done with another duo of models... choices.

 

[gunsnroses]

The first shot is a bts photo. The official campaign launches tomorrow so we should be getting more pictures

 

[MulletProof]

She's a beautiful woman,

You're being kind here .. if this girl walks into a gym, classroom, office of any major city, no one would turn their heads really, she's 'cute-ish' in that influencer/vlogger way when you know they're investing a lot of money on trends and makeup to look remotely memorable. I mean, even the name Hailey, it's all too pedestrian..

That first pic.. it's Paris with a not-very-well-treated Kim Kardashian in 2006 all over again.

 

[JPineapple]

What’s that blurred space next to Bella in the first picture?

 

[HFBvrg]

"beware of the plastics" is all I can think of...
wish they would have done it with real models

 

[Toni Ahlgren]

Hailey kinda has that smug "I'm here and there's nothing you can do about it" look in the first picture.

 

[MulletProof]

^ haha she's definitely telling us more than she meant to, but I get inferiority complex/sad/concerned vibes.. either what she said somewhere (that she was resentful of Gigi and Bella's success) or 'ok, the Versace family gifted perfumes to the customs office and that's why I managed to get in and I don't know if there are repercussions for that but SMIIILE'