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Discussion in 'Ad Campaigns' started by amby, Jul 21, 2020.
Entertaining in a cheap, trashy way. It's very basic!
To be fair, I've never considered Versace an "intellectual" brand, nor ever expected of them to bring something more complicated to the table, so while I do agree that it's cheap, trashy and basic - it works for me.
Would never have assumed the images were shot by Robi, thought it would be M&M. Wish they'd just release the images because the video campaign doesn't leave any impression on me. Too it's disingenuous. Luchford/Gucci or even Moschino would have turned that concept into a blockbuster because their sense of spontaneity and unapologetic campiness ties in with the clothes and overall identity of their brands. Versace in 2020 is far from that, it's actually way more 'youth' and corporate. That's why the video will be a blip on the radar. Doubt whether people will talk about it the way they've done with Moschino's Dynasty vid or Gucci's 50s sci-fi film.
And photography by Robi - I'm eager to see more.
weird angle. both her and her dog's legs appear so short!
UK Vogue Digital Edition