Let’s be honest, in terms of pure products, it’s very good.
I think that since she has shifted to a contemporary instead of luxury positioning, what she does makes sense.
The real problem with this brand, and it has been the same since they started to grow from the 10 dresses, has been the identity.
She needs to do some self reflection and be honest about herself, her brand.
She started in 2009 and kudos to her, we are in 2023, she proved that she wanted it. More than any celebrity, she proved that it wasn’t just a hobby or an opportunity. The brand only started to be financially stable recently…
‘But she is her brand and it needs to be reflected on the lookbooks and the pieces chosen.
Even if the clothes reads Philo, the styling needs to say VB! It has to be even to the point of caricature!
I remember Donatella sending clones on the runway.
The problem when you see the lookbook is that you couldn’t picture her weating this that way.
She needs to take advantage of the fact that she is the biggest asset to the brand