[font=Arial, Helvetica, sans-serif]To Dutch fashiondesigners Viktor and Rolf 'fashion-industry fame' was just one of many concepts to toy around with when they made their first steps onto the haute couture stage and into the fashionmagazines limelight. Now one by one those concepts are becoming reality, fame included and the duo has to hold their own in the very competitive environment that fashion is. The documentary follows a year in the career of Viktor and Rolf, starting with the exhibition in the Louvre Museum and ending with the launch of their perfume and matching catwalk-collection autumn 2004. By documenting up close the realization of Viktor and Rolf’s collection and perfume in the year to come, the audience is introduced to all aspects of their work and ideas; from the actualization of a new collection to the development of Viktor and Rolf as a global brand. The documentary shows the transition that the duo underwent from being conceptual artists-cum-fashion designers to being part of the commercial fashion-establishment. This ambivalent position they hold - on the one hand distorting haute couture’s rules and traditions and on the other joining the ranks of top-designers - at a very important stage in their career is what the documentary aims to portray.
[/font][font=Arial, Helvetica, sans-serif]This 52 minute documentary is directed by Femke Wolting and will be broadcasted by the AVRO[/font]
