Virginie Viard - Designer

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Kennnnn said:
That's interesting to me. I live and travel regularly across East Asia, and I've never seen so many people wear Chanel.

In the last five years or so, Chanel seems to have cultivated entirely new groups of customers - a lot younger for one, but also a more aspirational crowd - people that a casual observer of my generation wouldn't even think of as a Chanel customer.

From what I've heard, from friends who work at or work with Chanel, sales are booming across categories, from cosmetics to high jewellery.
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East Asia has always been the easiest market for Chanel, maybe because it's not afraid of showing consumerism and logo-ed brands.
But Chanel is still complicated in Europe, it's often still seen as a matronly brand except on certain products, if you wear them with a hint of irony and not in full-looks.
 
I hope they will pick someone completely anonymous or internal or new. Quite sick and tired of this prayers for Heidi as if there is only one designer in the world. Let’s get out of that 90’ sentimental hole. There is time for a new crop of designers and someone fresh. I’d love to be surprised!
 
mikel said:
I’m taking this with a large grain of salt.

But kudos for sneaking in your usual and repetitive hatred for I&V into the mix in such a creative way.
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Hey Mikel,

Oh god, i really don’t hate Inez & V at all. To be honest, dont care about them at all. I really care for Chanel! My grandma was a couture client, so is my Mom (well, not in the last 5 years). I hated to see Chanel look so cheap. Inez&Vinoudh can do their tackiness at Micheal Kors, but I just hate to see Chanel look so tacky.
Apologies to everyone if I came across like i hate Inez Vinoudh… I really don’t. I just couldn't give a damn about them at all.
 
Elton John "...I thank the Lord..."
Whoever they pick next will need to be able to rein in the suits! That new CFO needs to go. Stop the margin nonsense. If you want margins, go to Zara. Stop making the cheap tweed, buttons that fall apart within months, and glass "pearls" pretending they are refined. Chanel is Chanel, if the CFO doesn't understand what luxury means, kick her out.
 
Norden said:
In my opinion it can only be hedi. Perhaps his introverted nature will reposition Chanel as a truly high end and more discrete thing. Its current form would be much more suited to someone like Marc Jacobs - who in my opinion just doesn’t have the energy and finger on the pulse anymore.

Chanel needs a sharper and more consistent proposition, we saw how hedi did this at Celine, turning it into a mini Chanel. The issue could be that in all his efforts to streamline the house, it will flatten its output to something very superficial. With Karl you always felt that there was world and a person behind it that was truly interesting, hedi is just very far away from a lot of people.
Also we can all question his long term commitment by now.
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I absolutely agree with you there. The accessibility snd relatability of the CD is super important at Chanel. It’s a marriage of unequals but a marriage nonetheless. And yes we can certainly expect Hedi to leave after 10 years max. He simply wants the job to tick the box , as if Dior, YSL and Celine weren’t enough. He should just get his own label already.

One factor that many people aren’t mentioning is the fact that Hedi is French. That absolutely works in his favour, makes him more relatable to the suits and the local French clientele. Karl’s fluency in French definitely made him a superstar in France.
 
Lola701 said:
If Hedi ever takes over (I pray it doesn’t happen), is it the end of Condé Nast and the entire industry as we know it?
The number of editors or publications banned will be significant.
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Do you think Anna will cave in when it’s Chanel? But that’s accepting defeat.

If Celine announces Hedi’s departure (the alleged replacement’s already out of RL) then it makes the case stronger. Too much coincidental for sure.
 
It really cant be Hedi unless Chanel plans to be without a CD while his noncompete expires.

Its looking like PPP to be frank…
 
NoInvite said:
I don't know why the internet is always mean to her? It has become a template for young fashion commentators and personalities like ideservecouture and hautelemode.
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those kinds of people are, and always have been, the scum of the internet. the former in particular always speaks as though he has some sort of intellectual disability. not much going on in the brain department. just barely legible, slack-jawed mumblings. it’s embarrassing.

anyways. if it’s hedi (which it will be) the introduction of chanel homme is almost inevitable. i’m afraid it would force me to open my wallet lol
 
Kimihiro said:
Do you think Anna will cave in when it’s Chanel? But that’s accepting defeat.

If Celine announces Hedi’s departure (the alleged replacement’s already out of RL) then it makes the case stronger. Too much coincidental for sure.
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But Hedi was really leaving Celine for Chanel, the announcement would have been made yet right?
Couture week is in 3 weeks because of the Olympics so we will probably know by July.

I don’t know what the amount would be to break a clause of non-competition but it’s probably millions.

PPP however don’t have a non competition I believe right? MGC left Valentino and the season after was at Dior.
 
Nimsay said:
It really cant be Hedi unless Chanel plans to be without a CD while his noncompete expires.

Its looking like PPP to be frank…
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PPP got thrown out Valentino for reasons...

Hedi's noncompete doesn't matter, Chanel can wait, they have the financials for (they aren't Gucci or Burberry) and there are certainly many upcoming collections already in the pipeline.

Plus nobody will see a difference between a VV collection or a studio collection.

So Chanel can wait, for Hedi or for Nicolas too.
 
Kerg said:
i do not understand why so much hate about her... You just have to read the pity comments from people who are supposed to be "inclusive", "kind" ...
She wasn't Karl of course, but she never pretended to be at his level.
Furthermore, she multiplied by 1,8 the sales since Karl's passing.
She seems to be so normal and down to earth.
So thank you Virginie, you did your best by always being yourself.
And of course it will be Hedi.
The Wertheimers can take a risk when the company was nothing like in the beginning of the eighties with Karl, but when your brand is valued to 100 billions, you will never be a gambler...
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Because she tarnished the Chanel brand! (and btw, I'm not on social media, so i have no idea what others are saying except for TPF and TFS)
Have you looked at the clothes in the stores? They are pathetic!
I don't know other regions, but North America is not a market for logo Tshirts and neon color jackets decorated with "curtains" and arts and crafts beads and sequins. That stuff belongs to Temu.
The Wertheimers are smart "long term greed" businessmen. Karl might not be the most earnings producing designer, but he elevated Chanel to the apex of fashion, RTW and Couture.
Their biggest mistake was to hire a consumer brand background CFO. Time to fire her and start over. Or, start to make a line for walmart. Sell Chanel shampoo while she is at it!
 
yslforever said:
PPP got thrown out Valentino for reasons...

Hedi's noncompete doesn't matter, Chanel can wait, they have the financials for (they aren't Gucci or Burberry) and there are certainly many upcoming collections already in the pipeline.

Plus nobody will see a difference between a VV collection or a studio collection.

So Chanel can wait, for Hedi or for Nicolas too.
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What are the reasons?
 
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