You know, I think Viv is a legend and has secured her deserved place in fashion history, but this... This continuous plodding of watered-down resortwear that she insists on presenting can't be all that good for her label-- but I suppose it sells. It's all such a pale pale pale shadow of her former glorious trailblazing days-- made worse by the tepid, timid styling components of aboriginal peoples facepaint, pirate-esque hats, anglocentric hairstyles that are like faint reminders of her in-your-face past. I wish she would either go fill throttle with the styling, or drop them altogether, rather than this unsure, play-it-safe, middle-of-the-road tripe that's going on here.
The designs are definitely very pretty and soft and all that, but they just aren't what they were with the ferocious statement-making attitude: There are definitely a handful of strong contenders here that recall the wit, sharpness and vision of Viv's golden days. She hasn't lost it all: The suiting that resembles Victorian knickers; the polka-dot shirt that recalls her straight-jacket/ bondage punk days; the off-the-shoulder one-piece... all strong designs that tie to her rich past but still look right for the times-- and her maturity. The floral drapey numbers are so generic, so bland, but I suspect that's what sells to the department stores to the garden-party/cruise clientele.
She's no Rei, who, even in her 70s, continues to keep her label way way ahead of everyone else. But she's still Viv, and I do really like the latest campaign with Teller. And branding aside, I do think it's time she concentrates on reviving her label with a strong lead who will give it the vision it deserves.