The fact of the matter is, with these ads, and all of them by Vogue Eyewear, the reason they look generic (I'm just using a word that UrbanStylin used) is because of that hideous 'shes in Vogue' tag line, if they scrapped that with a redesigned logo that was more discreet and less tacky, they would have a great campaign on their hands, the logo completely ruins it.