i think this series doesn't look like an editorial, rather just photographer's portfolio. and this makes me wonder what is the purpose of these images? they definitely incorporate some symbolic replicas on american society and mass-culture, but apart from some stylistic tricks (the M-painted face etc) and obvious signs of US national memorabilia and symbols it doesn't get closer than that. lonely boys, surfers, some bondage-geared anonymous heroes (which seem to come from ms. Roitfeld imagination) do they really embody the idea of anything merely 'American' (i know, i know, surfers!). i don't say these images are not beautiful (they are), and the styling is sort of fantastic (more Panos than Nicola i'd dare to say). but somehow it feels these are beautiful images for the sake of beautiful images. at the end such an attitude feels snobbish for me.