They need to stop trying to be Arena Homme/Another Man/Whatever british indie magazine. The only good ed is " Noblesse Oblige" , the rest is awful especially " Beyond Beauty" and "Beverly Hills".
When VP is really consistent (and boring), Vogue Hommes is without any clear direction and boring.
The Beverly Hills editorial could have been very cute and charming, but the photography is absolutely abysmal! And what is the point of having four shots of the sports tape on the model's back? Or four shots of the Fiji water? Too weird.
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