Vogue Italia April 2020 : A Blank Canvas by Ferdinando Verderi

[Deleted member 141523]

Sorry my english, for God sakes! hahaha. I use my phone to write, and it is so slow. Seriously slow, I can't write well with it. I'm better with my PC. And I avoid to use the Google Translator.

 

[Starry]

Not sure if anyone listened to Farneti's interview with BoF on their Apple Podcast channel, but he mentioned, or rather the interviewer mentioned that the planned issue for April is 'postponed'? So it's safe to assume it may be used for May?
As per the OP, he went on to explain again how he didn't feel it was proper to continue with business as usual and wanted to capture the moment (thereby throwing his other international colleagues under the bus.) My impression of him is that he's quite the fast talker, but not for the global Vogue brand as a whole, only for CN Italia.

A few weeks ago I was looking at the media kits of different editions of Vogue and indeed for Vogue Italia they had planned the first 4 months' themes in advance when they released their 2020 media kit to advertisers. The April theme stated " Masculinity vs. Femininity" on the media kit and after reading ivano's post I am even more sure that this was the original plan. Not sure if the entire issue was finished when the pandemic broke but I guess they had the cover story ready.

 

[Benn98]

The story behind Bella's shots:

Among them is Vogue Italia, which recently published a shoot featuring Bella Hadid, masterminded by photographer Brianna Capozzi and styled by Haley Wollens.

Pre-quarantine, a magazine shoot like this would involve around 15 to 20 people, according to Capozzi, who shot Dazed’s recent Selena Gomez cover. But for this one, it was just Capozzi, Wollens, Hadid and her friend Lauren, with whom she’s staying.

Capozzi and Wollens first called Hadid and did a fitting, she explained. Then they all hung up and Capozzi FaceTimed Hadid and Wollens called Lauren. Hadid and Lauren put their phones next to each other so Capozzi and Wollen could hear each other and direct the shoot virtually. Lauren also bought a ring light, which improved lighting.

“We’re pretty close with [Bella] and she’s an amazing model which is obvious, so we made her a deck that showed her each pose so she had each image that we were wanting to do. So it was just about her getting into it and she did of course,’ Capozzi said. Having so few people involved also meant that there were no distractions. “We were doing [the poses] live in the camera and then she was able to mirror us and add her own twist,” she said. “Compared to being on set and I say one thing, the client says another and then the creative director says let’s try that and it’s like which of the three poses is the model trying and you get some weird in between. Because it was so specific and there was no distraction we were really able to just get in the exact poses and get the exact idea across.”

But while Capozzi would like smaller shoots in some instances, she’s not so sure that will happen. “I think human nature will go right back to the way that they were but that’s a cynical way of looking at it.

“They always slowly build. You get a big model then you need to have this, then you need to have that.”

WWD

 

[aracic]

The story behind Bella's shots:

Among them is Vogue Italia, which recently published a shoot featuring Bella Hadid, masterminded by photographer Brianna Capozzi and styled by Haley Wollens.

Pre-quarantine, a magazine shoot like this would involve around 15 to 20 people, according to Capozzi, who shot Dazed’s recent Selena Gomez cover. But for this one, it was just Capozzi, Wollens, Hadid and her friend Lauren, with whom she’s staying.

Capozzi and Wollens first called Hadid and did a fitting, she explained. Then they all hung up and Capozzi FaceTimed Hadid and Wollens called Lauren. Hadid and Lauren put their phones next to each other so Capozzi and Wollen could hear each other and direct the shoot virtually. Lauren also bought a ring light, which improved lighting.

“We’re pretty close with [Bella] and she’s an amazing model which is obvious, so we made her a deck that showed her each pose so she had each image that we were wanting to do. So it was just about her getting into it and she did of course,’ Capozzi said. Having so few people involved also meant that there were no distractions. “We were doing [the poses] live in the camera and then she was able to mirror us and add her own twist,” she said. “Compared to being on set and I say one thing, the client says another and then the creative director says let’s try that and it’s like which of the three poses is the model trying and you get some weird in between. Because it was so specific and there was no distraction we were really able to just get in the exact poses and get the exact idea across.”

But while Capozzi would like smaller shoots in some instances, she’s not so sure that will happen. “I think human nature will go right back to the way that they were but that’s a cynical way of looking at it.

“They always slowly build. You get a big model then you need to have this, then you need to have that.”

WWD

 

[Benn98]

^LOL. What I gather from it is that if Bella could do the research for poses herself (because the setting is her own home, meaning there's no 'storyline or conception'), she can do her own hair and makeup, and her housemate can help her direct the shoot and take the pictures, which means they would only need a stylist or creative director? If I were a photographer I would be very, very worried about this new FaceTime type shoot idea.

 

[tigerrouge]

If we were back in the days of celebrity sex tapes and 'p*rno chic' fashion shoots, just imagine the type of home-made content we'd be seeing in print now.

 

[Benn98]

If we were back in the days of celebrity sex tapes and 'p*rno chic' fashion shoots, just imagine the type of home-made content we'd be seeing in print now.

The tye that would give Only Fans a run for their money, I'm sure. lol.

 

[vogue28]

I succumbed to the hype and found myself clicking ‘add to basket’ when Newsstand sent me a stock notification email over the weekend.

My copy arrived promptly on Monday and immediately upon opening it and seeing the cover in person, I definitely felt like the issue was something I should own. Now I’m not stating the cover is groundbreaking by any means, but it does feel like... a moment to remember.

 

[mikel]

I succumbed to the hype and found myself clicking ‘add to basket’ when Newsstand sent me a stock notification email over the weekend.

My copy arrived promptly on Monday and immediately upon opening it and seeing the cover in person, I definitely felt like the issue was something I should own. Now I’m not stating the cover is groundbreaking by any means, but it does feel like... a moment to remember.

I agree! That’s why I ordered it too.

 

[Deleted member 141523]

A year after:

 

[Deleted member 141523]

 

[Deleted member 141523]