Vogue Japan October 2022 : Eve Jobs by Heji Shin

Maybe it's gonna work for their market i guess
 
This magazine is a mess.

Indeed. Since Mitsuko Watanabe and AdR left, this magazine has become a hot mess. Their September issue is a TOTAL disaster, and judging by the given cover, this one won't be any better either. BTW, I was thinking about it the other day, and while earlier I couldn't wait for a moment to share the new contents with you, this year, if not mistaken, the last time I posted was March I think. In other words, *THAT* much everything is so f*cked-up... :(
 
I gave up purchasing Vogue Japan this year since the editor-in-chief left, but I picked it up a few months later. I don't know... maybe it's the obsession or just a bad habit of buying it regularly. I fully agree that fashion editorial-wise, this magazine is done and long gone the day with fantastic original stories (thinking of those lengthy stories by Mario Sorrenti, Inez & Vinoddh, Mikael Jasson...), however, I still look forward to read something interesting inside the magazine, even just a few, which still makes me feel there is something worth my money. Well, perhaps because I understand some Japanese so I could appreciate the written content a bit more than just consuming the fashion editorials (which is almost zero if you buy US/UK Vogue).

I am really curious to see the October issue (which is actually the September issue in Japanese magazine market). Judging by the cover and their instagram post, they have done a new design to this magazine under the new editorial head. I want to see which route they are going now. It looks like they try to embrace more local culture just like the magazine was first launched during 1999 til August 2001 under the first editor-in-chief. The first thing I noticed this cover is they used Japanese instead of English for the main title (Fashion's New World), which is also reminiscence of the early era of Vogue Nippon. However, I won't have my hope too high, because it won't makes any sense if all fashion editorials will be reprinted from US/UK Vogue...
 
Pastel sunset backgrounds are all the rage at Vogue this season.
 


EVE
Photography:
Heji Shin
Styling: Ai Kamoshita
Hair: Tomo Jidai
Make-up: Jen Myles
Model/Celebrity: Eve Jobs



Vogue Japan Digital Edition
 
Oh, wow. She's a one-trick pony, it seems. Glad they chose the best shot for their cover. Thanks, Zorka!
 
What I'd really like to know is whether these current editors are aware of their magazines' legacies, like do they ever look back at their predecessors and feel the weight of shame over their incompetence to keep up and uphold their status? Are they aware of just how badly suited they are to their positions? Or are they all delusional enough to think they're doing something? I'd like to know.

No comments on the pictures. There isn't a single modeling quality to this girl, she looks terrible.
 
I honestly expected worse but these are giving a more Cosmo vibe than Vogue. At least there's some life in the face compared to some of the other Nepo girls at the start of their careers. If she gets out of that Model Mayhem style modeling she can be a decent Nepo girl.
 
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