Vogue Me China April 2016 : Lu Han, Kiko Mizuhara & Pyper America by Boo George

[Nevin139]

Source:weibo.com/voguemechina

 

[WilliamsLe010919]

isn't this just a supplement?

 

[Nevin139]

isn't this just a supplement?

Vogue China Unveils First Cover of Vogue Me

Vogue Me, the new bimonthly magazine targeting China’s “post-Nineties generation” unveiled its cover online today.

Hitting newsstands on March 28, a picture of the 260-page new glossy by Vogue China was posted on the magazine’s social media accounts and Vogue Mini app on Friday morning. WWD has also been given exclusive access to images of the first issue, featuring Chinese singer and actor Lu Han, Japanese-American model and designer Kiko Mizuhara and American actress and musician Pyper America Smith posing on the cover. The cover was shot by Boo George.

On Monday, the magazine will be available for pre-sale on Tmall, JD, Amazon and Chinese chat app, WeChat. The e-commerce sites will also offer a separate, exclusive limited-edition cover of Han, who is a former member of South Korean-Chinese boy band, Exo. Editor in chief Angelica Cheung declined to disclose how many Han covers will be available for purchase.

Cheung said Vogue Me is the first fashion magazine in China to tap the post-Nineties crowd. It was partly inspired by its Vogue Mini app that launched last year, reaching out to China’s young and “cool” generation who are, on average, 24 years old. Unlike other generations, post-Nineties kids march to the beat of their own drum and have been mostly sheltered from hardships experienced by previous generations.

http://wwd.com/media-news/fashion-memopad/vogue-china-cover-vogue-me-10393324/

 

[Oxymore]

Basically the Chinese Teen Vogue, right?

 

[Benn98]

Basically the Chinese Teen Vogue, right?

. Basically, yes. I actually like the shot. It's also nice to see an Asian male resexualised for a change, instead of desexualised. Can't hate on the cover subjects because they would appeal to the demographic.

 

[phungnam96]

The cover looks fine but should it be more fun? It just tried too hard to be cool, imo.